GuessTheTest is proud to have hosted the 1st annual Best in Test Awards.

The winning tests were exemplary of experimentation that is pushing the boundaries in the industry.

All tests were carefully judged using specific test trustworthiness criteria. Winning case studies achieved these qualities:

• Were "True" A/B tests, accurately comparing one element change against another
• Saw at least 95% confidence, based on a statistically significant effect and adequate testing time period
• Ensured a large, representative, properly-powered sample size
• Did not have Sample Ratio Mismatch (SRM) or other testing traffic issues
• Showed interesting, or unusual results, far down the funnel

Winning tests will were selected by category and the top tests were showcased during the awards ceremony.

Check out the video below to see the winning tests by category:

Stay tuned for next year's awards, and be sure to

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