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🏆 Co hosted with CONVERT & ECHOLOGYX

The Best In Test  Awards 2026!

The Best in Test Awards celebrate the most rigorous A/B tests and the agencies advancing experimentation education across our industry.
Register Free

Live, online through Zoom

Wednesday, June 10, 2026 at 11a.m. Eastern

Submit Entries
Submit your best tests & educational content
Deadline: Friday, May 15 at 11:59 p.m. Eastern

Win Premium Prizes!

Hosted by GuessTheTest and generously sponsored by Convert and Echologyx. Win Apple products, Convert subscriptions and GuessTheTest Pro Memberships. Over $5,000.00 USD in value.

Prizes
Premium prizes, including Apple products and free experimentation memberships
Spotlight
Across GuessTheTest, Convert, and social media
Certificates
Shareable electronic certificates
to post on your website or social 
profile
Credibility
Bragging rights backed by real standards
First Place
iPhone 17 (256GB) or Apple gift card equivalent
Second Place
iPad 11th Gen (A16 chip) or Apple gift card equivalent
Third Place
AirPods 4 with noise cancellation or Apple gift card equivalent

Last Year's Award Winners

Winners ranged from fashion eCommerce to DTC product innovators. The winning tests demonstrated statistical rigor, strong business impact and bold experimentation excellence.

Why Participate?

Because this is not a “biggest lift wins” contest. It’s a credibility benchmark. Last year's tests met the following criteria:

0%

Sample Ratio Mismatch (SRM)

38%

Met the rigorous
trustworthiness criteria

100%

Blind judging process

95%

Minimum confidence level

What Last Year’s Attendees Thought

The experimentation community responded incredibly well to the awards ceremony.
This is amazing!! Congrats everyone”
Gintare Forshaw
Co founder at Convertex Digital
Congrats to all of the winners! Some great tests and amazing insights.
Farhan Hussain
Chief Digital Officer at echologyx
A great awards show. Amazing tests and lots of food for thought.
Stefan Klinke
Independent Freelancer & Consultant for SEM
Thanks. This event was such great fun!
Owen Jones
Global customer engagement lead, fidelity international

The 2026 Edition Is Even Bigger and Better!

With Echologyx as a technical backbone for experimentation excellence & Convert as a co-host and prize sponsor this year, we're elevating experimentation excellence across formats, industries, disciplines and have added a new awards category. Submit your entries for the best tests and educational content.

The Best In Test Awards
Evaluation Criteria

State a clear hypothesis with defined business outcomes Be true A/B tests comparing one clear variable Achieve at least 95% statistical confidence Show no Sample Ratio Mismatch or traffic integrity issues

Who Can Apply?

In-house Teams Agencies Consultancies Solo Practitioners

Awards
Gold Winner

Most statistically
Rigorous experiment

Silver Winner

High-Impact
Methodology Excellence

Bronze Winner

Innovation That
Moves Needles

Prizes
First Place

iPhone 17 (256GB)
or Apple gift card
equivalent

Second Place

iPad 11th Gen (A16 chip)
or Apple Gift Card
Equivalent

Third Place

AirPods 4 with noise
cancellation or Apple Gift Card Equivalent

All award winners will also receive:

  • GuessTheTest Annual Pro Membership - $497.00 value
  • An online awards certificate for posting on your website and social media accounts
Attend

Register free to attend the awards ceremony

Date: Wednesday, June 10, 2026 at 11 a.m. Eastern

Submit Your Best Tests

 Deadline: Friday, May 15 at 11:59 p.m. Eastern

Educational Content Awards
Evaluation Criteria

Clarity and quality of technical instruction Multi-format contribution (blogs, videos, webinars, panels) Industry reach and engagement metrics Team-wide participation in thought leadership

Who Can Apply?

Content-Driven Organizations Experiment-Focused Agencies  Digital creators

Awards
Education Impact Award

Framework-Focused Content
Creators

Community Contribution Award

High-Impact Methodology
Excellence

Prizes
1.

Custom eco-friendly
awards plaque
shipped to winners

2.

Spotlight features
across GuessTheTest +
Convert

3.

Official Digital
Recognition
Certificate

All award winners will also receive:

  • GuessTheTest Annual Pro Membership - $497.00 value
  • Free Access to Convert for 60 days - $800.00 value
  • Claude tokens - $250.00 value each
  • An online awards certificate for posting on your website and social media accounts
Attend

Register free to attend the awards ceremony

Date: Wednesday, June 10, 2026 at 11 a.m. Eastern

Submit Your Best Educational Content

 Deadline: Friday, May 15 at 11:59 p.m. Eastern

The Best In Test Awards Are Proudly Supported By Our Sponsors

Convert is a leading experimentation platform that empowers growth teams to run fast, reliable A/B tests across web and product experiences.

Echologyx is a global development partner specializing in A/B testing, conversion rate optimization, and high-performance eCommerce development

Ready to Showcase Your Excellence?

Join us in celebrating the best work in experimentation. Submit your entries before 

Friday, May 15 at 11:59 p.m. Eastern.
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