Social cards – they’re one of the most important, yet least talked about elements of digital marketing.
They’re probably also one of the most frustrating.
Simply stated, social cards are those little image previews that you see when you post a link on a social site, like Facebook, Twitter, LinkedIn, or Instagram.
Here’s an example of a social card I recently posted on LinkedIn:
See that nicely formatted image, with the explainer text below? That’s the social card.
It’s basically a thumbnail image, with a short text blurb below.
Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.
At checkout, is it better to make shoppers register for an account so you can capture important contact details, personalize the experience, and re-market to users? Or, is it more valuable to skip the account creation requirement allowing users to more easily checkout as a guest? Find out.
How long do I need to run my A/B test to achieve valid, reliable results? This article will tell you. Plus, get everything you need to know to correctly and accurately calculate test duration for an A/B test. Learn best practices andthe industry-standard tools to use.
Find out exactly how and where to use trust badges for conversions. Get A/B test ideas you can immediately try and apply. Plus, find out the surprising places in the funnel where trust badges convert best, the unusual trust format that consistently converts, and facts that will change the way you think about trust badges.