Social cards – they’re one of the most important, yet least talked about elements of digital marketing.
They’re probably also one of the most frustrating.
Simply stated, social cards are those little image previews that you see when you post a link on a social site, like Facebook, Twitter, LinkedIn, or Instagram.
Here’s an example of a social card I recently posted on LinkedIn:
See that nicely formatted image, with the explainer text below? That’s the social card.
It’s basically a thumbnail image, with a short text blurb below.
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