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What Works With Pricing?

When it comes to pricing products, what converts? 

If there’s one thing you can count on, it’s that the way you present your pricing impacts conversions.

The presentation of numbers heavily influences our perception. And that, in turn, can affect whether we decide to purchase something. 

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Bobby Hewitt
5 years ago

There's a really great strategy for testing in this article. And your test results will tell you a bit about how your customers think. As a conversion rate optimization specialist in the dietary supplement space I can fully attest to the numerosity adaptation effect. Many health supplement customers evaluate a purchase and price based on how long a bottle of supplements will last them. So just like the strategy here, one thing you can test is the price per day to take your supplement (bottle price divided by the number of servings). This positions your packages differently. So naturally when… Read more »

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