Consumer research shows, 92% of customers have concerns about the trust and security of the website they're shopping on.
The Good News
Adding trust elements to your site, like icons and badges, can be an easy, effective way to increase consumer trust, brand credibility, and conversions.
The Bad News
Add these elements at the wrong, or incorrect spot, in the funnel and you'll diminish user trust, jeopardizing conversions.
In this informative webinar, you'll get the top secrets of high-converting trust badges, based on real-life A/B test case study data.
Seeing trust badge test ideas you can immediately try and apply, you'll learn:
About The Speakers
This data-driven webinar session is presented by GuessTheTest, the go-to A/B test case study resource. It is presented in partnership with TrustedSite, the top-rated trust badge and web security site.
Since 2019, TrustedSite has run dozens of trust badge A/B tests achieving an overall win rate of 73%. Customers using TrustedSite can expect a 3-30% lift in conversions.
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At checkout, is it better to make shoppers register for an account so you can capture important contact details, personalize the experience, and re-market to users? Or, is it more valuable to skip the account creation requirement allowing users to more easily checkout as a guest? Find out.
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