Corporate Training

Informative Seminars and Courses

Insightful, informative, and engaging seminars and courses facilitated by our top Conversion Rate Optimization experts.

All workshops are custom-tailored to your specific individual or organizational training needs. Training examples are
customized around participants’ real workplace website samples.

Using real samples enables participants to quickly apply the seminar lessons to their own work. Attendees come away more informed, better digital marketers.

Our seminar facilitators are highly experienced and make learning fun.

We currently offer training, covering the following topics:
Introduction to Conversion Rate Optimization & Conversion Funnels (1-day seminar)
Winning Wording: Creating Copy That Converts (1/2-day seminar)
Creating a CRO Culture: How To Establish CRO in the Workplace (1-day seminar)
Writing For The Web: How to Optimize Online Copy for Conversions (2-day seminar)

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Introduction to Conversion Rate Optimization & Conversion Funnels (1-day seminar)

In this informative 1-day course, you’ll learn the essentials of Conversion Rate Optimization (CRO).

You'll develop a deep understanding of what CRO is, how it works, why it’s important, and how you can apply it to your own business. You’ll also be guided through customized exercises that will help you set-up conversions funnels, and create both funnels and sites that convert.

Course Outline – What You’ll Learn:

What Conversion Rate Optimization (CRO) is and how it works

What a Conversion Funnel is and how it relates to your business

The theory and application of a conversion funnel

The conversion funnel applied to your business

A/B testing and CRO

Best CRO Tools & Services for your business

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To find out more information, or register for this customized course, please get in touch.

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Winning Wording: Creating Copy That Converts (1/2-day seminar)

This 1/2-day seminar is essential for any content marketer looking toget copywriting secrets that convert.

In this course, you’ll learn the highest converting words to use in your copy, why certain words are so persuasive, when in the sales funnel to push your messaging, and the best time to send your email and marketing campaigns.

All examples are customized and detailed with real-life A/B case studies that you can learn from and apply to your own business.

Course Outline – What You’ll Learn:

Scientifically-proven words that convert

The power of personalization, price, justification, urgency, and relevancy

The formula for winning headlines

Ideal length of everything online

When to use low-friction and high-friction words

The best time to send messages to improve open rates and response rates

Register For This Course

To find out more information, or register for this customized course, please get in touch.

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Creating a CRO Culture: How To Establish CRO In the Workplace (1-day seminar)

If you’re looking for clear, practical guidance on how to create a Conversion Rate Optimization (CRO) program within your organization, this 1-day seminar is for you!

You’ll learn how to make better decisions about what to test, where to test, and how to get the most resources, skills, buy-in, and attention for your CRO program.

You’ll also receive guidance on how to overcome roadblocks and change your organization’s testing culture through planning, prioritization, and data-driven hypothesis development.

Through customized examples, you’ll understand the important of addressing KPIs, to build a cohesive CRO culture that even the top executives buy into.

This course is excellent for individuals looking to start a CRO program within their company, or existing teams wanting to build a more effective organizational strategy.

Course Outline – What You’ll Learn:

Typical roadblocks preventing a culture of CRO and how to overcome them

Using planning and prioritization to change the organizational CRO culture

Applying smart hypotheses to derive meaningful, data-driven results

The importance of continuous optimization and how to achieve it

KPIs, what they mean, and how to leverage them

How to effectively maintain a CRO culture, once established

Register For This Course

To find out more information, or register for this customized course, please get in touch.

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Writing For The Web: How To Optimize Online Copy For Conversions (2-day seminar)

Effectively writing for the web involves so much more than just typing words on a computer screen. You need to think about how your copy will rank from an SEO standpoint, if it will be persuasive enough to motivate your audience to action, and if it contains all the necessary elements to convert.

In this customized 2-day seminar, you’ll get in-depth insight into how to effectively craft and format your copy so it’s read, understood, and acted upon.

This course is essential for any digital marketer looking to increase the persuasive power of the pen, or copywriter who wants to learn to craft copy that converts.