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archive of hundreds of case studies, with new ones added bi-weekly.
Pro Members also benefit from access to a wealth of
practical articles, interviews, guides, and tutorials on A/B testing strategies, tools, and best practices.
We are also an unbiased resource. We strive to report A/B test case study results in an objective manner.
Most case studies are run externally, by companies who submit their tests to be published. Only case studies that demonstrate rigorous adherence to proper statistical measures and valid testing practices are published.
GuessTheTest is also platform-agnostic. We do not endorse any specific tools or software. Rather, we appreciate all resources available and work to provide you with the best information possible to optimize your success.