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Can You Guess The Right Test?

Which sign in copy worked best?

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More Money-Making A/B Test Case Studies

Take your best guess on these A/B tests, see if you win, and apply the findings to optimize your own success.

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Which sign in copy worked best?

When getting users to complete your sign-up form, does copy really matter? Take your best guess on this sleek sign in test to find out.

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With or without the video thumbnails in the product photos section?

WINNING VERSION A With the video thumbnail in the product image section worked best. But, the test wasn’t quite so simple. Read on to learn more. . . Test Details & Background: Officeworks, Australia’s largest supplier of office and stationery prod ...

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Does video or a static image convert better?

Take your best guess on this image optimization test to find out if it was better to go with a video or static picture to increase conversions.

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"How To" Tutorials & Guides

Step-by-step instructions and templates to help you overcome testing barriers and achieve optimal success.

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How To Install Google Optimize on a Squarespace Site

In this step-by-step tutorial, you'll be walked through the exact process you need to install Google Optimize on a Squarespace website.

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How To Install Google Optimize on a Shopify Site

In this step-by-step tutorial, you'll be walked through the exact process you need to install Google Optimize on a Shopify website.

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How To Install Google Optimize for WordPress

In this step-by-step tutorial, you'll be walked through the exact process you need to install Google Optimize on a WordPress site. You'll learn the plugins you need to make installation seamless.

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Optimization Tools & Techniques

Facts, information, and explanations focussed on optimization and testing.

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Do Sliders Sabotage Sales? The Answer Isn’t So Simple

In-depth A/B test case study analysis on the effectiveness of sliders, across a variety of industries, geographic locations, and time periods, from 2013 onwards.

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A/A Testing - What You Need To Know

Basic overview of A/A testing, it's advantages, disadvantages, and when it's recommended you implement an A/A test.

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Bounce Rate Basics: Everything You Need To Know

Everything you need to know about bounce rates, including what a "good" bounce rate is, benchmark comparisons, and practical advice to improve bounce rates.

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Best Practices & Strategies

Validate your testing ideas and apply the insights to optimize your own testing.

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A Primer: Conversion Rate Optimization (CRO) Explained

This article presents you with a primer on CRO to help demystify and answer your questions about what CRO is, why it’s important, and how it can help you.

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Getting First-Time Users to Convert With Well-Crafted Copy

An informative interview where you'll learn special copywriting secrets that will help you craft more effective, higher-converting product pages.

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Responsive Search Ads: What You Need to Know

Responsive Search Ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Learn the benefits of this advertising paradigm and how you can use it to optimize your ad performance.

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The fastest way to earn more online is to learn from others. We've done the heavy lifting for you. All studies outline the testing process, provide the real-life results, and offer valuable take aways. Tests are organized by topics so you can easily learn in bite-sized pieces.

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Access the exact tests big-name brands ran to produce money making results, representing millions of dollars in traffic and ad spend. Don't waste your own money learning the same lessons. Get evidence and inspiration to show colleagues and clients what does and doesn't work.

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