When generating high-converting copy, AI platforms can help. But what AI-generated format works best? Longer, more detailed headline text? Or shorter but less descriptive copy? Take your best guess on this intelligent A/B copy test and see if you win.
AI-powered copywriting is the future of marketing. But what AI-generated copy works best? Take your best guess on this intelligent A/B copy test to find out. Then apply the learnings to optimize your own digital marketing success.
Button color A/B tests are tried-and-true. But they're certainly not new or innovative. So when it comes to button color testing in 2021, what insights can you glean? Turns out there are a lot! Take your best guess on this button color test to find out more.
With GA4 inline to replace Google's current Universal Analytics (UA) platform, optimizers have been left with more questions than answers. Marketing analytics expert, "Mercer" of www.MeaasurementMarketing.io provides the answers you need while addressing the top three reasons you need to starting using GA4 now. This video interview is specifically meant for A/B testers using Google Analytics.
With GA4 inline to replace Google's current Universal Analytics (UA) platform, optimizers have been left with more questions than answers. This video interview provides the answers you need while addressing the top three mis-conceptions of GA4, plus how to overcome them.
In order to set-up experiments in Google Optimize, you need the appropriate permissions, including "edit" or "publish" access. In this tutorial, you’ll learn what container permissions are, how to obtain them, and how to link Google Analytics to Google Optimize so you can properly set-up and run winning A/B test experiments.
Use this self-assessment questionnaire to help focus and guide your internal testing success. The suggested best use is to use this template in combination with each week's Featured Test.
In-depth A/B test case study analysis on the effectiveness of sliders, across a variety of industries, geographic locations, and time periods, from 2013 onwards.
Basic overview of A/A testing, it's advantages, disadvantages, and when it's recommended you implement an A/A test.
Everything you need to know about multi-armed bandit testing simply explained in easy-to-understand terms. Learn what the multi-armed bandit approach is, how it works, and whether you should consider using it as reasonable alternative to traditional hypothesis-based A/B testing.
This guide uncovers the most advanced pricing psychology research, distilled down into easy-to-understand, immediately applicable pricing principles and strategies. Incorporating real-life A/B test case studies, from big-name brands, you'll get many money-making testing ideas and takeaways, helping you understand what works -- and doesn't -- with product pricing.
This article presents you with a primer on CRO to help demystify and answer your questions about what CRO is, why it’s important, and how it can help you.
For me, GuessTheTest is a regular reminder not to trust my gut instinct - and this is a lot cheaper than learning that the hard way!It's also my go-to source for A/B testing case studies, which means I can show clients the value of data-driven marketing using the most relevant examples.
I've been a subscriber of GuessTheTest for some time now. I enjoy their weekly experiment deep dives where you have to think about which variation won. Often the answer surprises you. The write-up for each experiment is quite detailed and helps you to apply the same type of thinking to your own optimisations.
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