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Which Version Won:

Which Email Subject Line Converted Best?

"Give Your Career a Little Love"

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"Your online match is here:"

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Exclusive access to connect with experts through interactive interviews, plus a wealth of specialized articles, and resources.

HELPFUL TUTORIALS

Up your knowledge with practical "How To" Tutorials and interactive interviews. Directly ask industry experts and get answers to specific questions -- you can't find anywhere else on the web. 

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How to set-up and and run an A/B Test on Convert

In this interactive how to webinar, you’ll learn beginner, intermediate, and advanced techniques for setting up successful A/B tests on the Convert.com platform

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Webinar Replay: How To Optimize Your Site Speed

An interactive, practical, “how to” tutorial on optimizing speed to improve overall site performance. Find out specific tools and techniques you can use.

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What You Need To Know About Marketing Automation

What You Need To Know About Marketing Automation You’ve probably heard the term “Marketing Automation.” But, do you know what…

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Webinar Replay: Your Facebook Ad Questions – Answered

Webinar replay of the ineractive Q+A session where callers got to ask questions about Facebook ads and get them answered by an industry expert.

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Replay – Face Off: Facebook VS Google AdWords

Do Facebook Ads or Google Adwords perform better for your business needs? Find out in this helpful webinar replay.

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Tech Tool Teachables: 3 Things You Probably Don’t Know – But Should

The top three tips you should be doing to optimize your AdWords campaign success — but probably aren’t. . . Get valuable strategies to improve performance.

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Everything You Need To Know To Be GDPR Compliant

You’ve probably heard about the GDPR legislation, but, do you know how GDPR will affect you? Listen to this helpful interview to learn more.

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Tech Tool Review: UTM Tracking – Oogur

By: Deborah O’Malley | July, 2018 If you’re doing UTM tags for your campaigns, you’ve probably found it tedious and error-prone…

CRO CHIME-INS

Validate your testing ideas. Get insights and ideas with interactive Q+A sessions where you get to ask your specific testing questions directly to the agency or organization. 

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CRO Chime-In: Elite SEM/U.S. Polo Live Q+A

An interactive interview where you get to ask testing questions and get behind the scenes information about the Elite SEM/U.S. Polo Featured Test.

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CRO Chime-In: Intel Behind the Scenes Interview

Find out how Intel achieved amazing 800%+ conversion gains on this test — and apply the findings to achieve your own optimization success.

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CRO Chime-In: Growcode Webinar Replay

An informative interview where you get behind the scenes information about the Growcode/WS2 Featured Test. Learn eCommerce optimization strategies and get savvy conversion advice.

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CRO Chime-In: RedEye Optimisation Webinar Replay

An informative interview where you get behind the scenes information about the RedEye Optimisation/Super Break Featured Test.

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CRO Chime-In: Webinar Replay – Conversion Fanatics

Replay of the interactive Q+A session. Get behind the scenes info about the Featured Test and inspiration for your own A/B testing ideas.

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CRO Chime-In: Replay – Elite SEM/Natchez

Catch the behind the scenes replay where questions were answered about the Elite SEM/Natchez search bar study. Get inspiration for your own testing ideas.

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CRO Chime-In: Replay on the Culligan of Calgary Featured Test

Get a behind the scenes view of the Featured Test. Learn tips and gain insight to inspire your own testing ideas.

EXPERTS SECRETS' SERIES

Get smarter. Get industry secrets and immediately apply them to improve your digital marketing performance.

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Fitting Fonts: Finding The Right Font For Your Site

Appropriately selecting and testing fonts is a crucial, but often overlooked aspects in CRO. Get four guiding principles to help you test and optimize your fonts.

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Powerful Proven Principles To Optimize Conversions

There are few proven strategies that ALWAYS work to lift conversions. Usually, you don’t know for sure unless you test. But, there ARE some powerful, proven principles you can apply to optimize conversions. Find them out.

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Experts’ Secrets Series: Form Registrations Secrets #4 & 5

The final secret of a five-part series on what works with registration forms. Find out what you need to do to ensure your forms convert optimally.

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Experts’ Secrets Series: Form Registrations Secret #3

The third secret of a five-part series on what works with registration forms. Find out what you need to do to ensure your forms convert optimally.

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Experts’ Secrets Series: Form Registrations Secret #2

The second secret of a five-part series on what works and doesn’t with registration forms. Find out the top tip you need to ensure your forms convert.

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Experts’ Secrets Series: Form Registrations Secret #1

The first of a five-part series on what works and doesn’t with registration forms. Find out the top tip you need to ensure your forms convert.

INFORMATIVE ARTICLES & RESOURCES

Become more informed. Receive tangible takeaways you can immediately apply to optimize your digital marketing success.

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Can Words Alone Convince Your Customers To Convert?

Do words alone psychologically motivates us to take action? Or something deeper? Find out in this article which digs into behavioral marketing and human psychology research.

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Everything You’ve Learned About A/B Testing Is Wrong!

Learn about the drawbacks of the Frequentist statistics model, why its problematic, and what you can do to overcome these issues.

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All About Bayesian: A Look At A New Statistical Model For A/B Testing

Learn about the benefits of the Bayesian statistics model, why its useful, and how it overcomes many issues associated with traditional A/B testing models.

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Unequal Allocation of Traffic in A/B Tests: Pros and Cons

Learn about the benefits and drawbacks of allocating unequal amounts of traffic in your A/B test variants.

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Your Definitive Guide To The Perfect Pricing Plan Formula

The definitive formula for pricing your products and formatting your pricing table to optimize conversions. Rooted in consumer and marketing psychology.

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Top CRO Experts’ Predictions for 2019: Do They Match Yours?

The top CRO experts weigh in on where they see the industry trends heading in 2019. Do their predictions match yours? Find out.

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The Overlooked Role of Site Speed in Effective CRO

Site speed is usually thought of as an important element to optimize for SEO. But, it’s just as crucial for CRO. Find out why in this informative article.

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Pricing Psychology Principles – When Should You Show Your Price?

What’s the best time to present the product price to prospective customers? Learn the strategies and reasoning behind them in this helpful article.

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A Primer: Conversion Rate Optimization (CRO) Explained

This article presents you with a primer on CRO to help demystify and answer your questions about what CRO is, why it’s important, and how it can help you.

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5 Phenomenal Ways To Optimize Your Facebook Ads

Want to know how to create high-converting Facebook ads? Here are 5 phenomenal tangible tips you can immediately apply to improve your ad performance.

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Pricing Psychology Principles – The Numerosity Adaptation Effect

How numbers are presented can whether we decide to purchase something. Learn about the Numerosity Adaptation Effect and use it to your advantage.

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Guess the Test is my go-to resource for site optimization and A/B testing. It works for all areas of site professionals – from the marketer who can get ideas for improving their sites, to the optimization specialist who can get insights into strategy and methodologies. As a Pro Member, I’ve gained invaluable insights from interactive webinars hosted by industry experts.

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