To increase sales, should you provide users with a coupon code option if the first code input doesn't work? Or does doing so cut into your bottom line, making it better to simply show an error message if an invalid coupon code is input? Take your best guess on this coupon-crazed A/B test to find out.
Does adding an exclusive offer banner increase memberships sign-ups and sales? Or does the added element distract shoppers from the more important conversion goal of purchasing products? Take your best guess on this A/B test and see if you win. Then apply the findings to optimize your own site.
To convert best, should you show your shipping offer upfront or later in the funnel? And how should you present it to convert best? That's the questions explored and answered in the smart shipping study. Can you guess the A/B test?
The testing landscape is about to turn on its head. With Google Universal Analytics (UA) platform gone, GA4 in, and the sunsetting of Google Optimize, it's a lot to keep up with! What should you do to keep up with all these major changes? Analytics expert, Dana DiTomaso, clearly spells out your next best steps.
Soon, third-party cookies will be blocked by most major web browsers leaving optimizers and experimenters desperately picking up the crumbled pieces. In A/B testing, there will be no easy way to track user events or behaviors -- let alone measure conversions. What's going to happen to A/B testing in a cookieless world?
Find out exactly how and where to use trust badges for conversions. Get A/B test ideas you can immediately try and apply. Plus, find out the surprising places in the funnel where trust badges convert best, the unusual trust format that consistently converts, and facts that will change the way you think about trust badges.
To get users clicking your content, which format works best: buttons or links. A series of 8 real-life A/B tests suggests one format consistently outperforms. Can you guess which version wins? Checkout the mini meta analysis to find out.
Learn how using Google Tag Manager (GTM) helps you overcome many of the limitations with Google Analytics 4 (GA4). Find out the best ways to use GTM to manage and derive the most meaningful data from GA4.
To increase conversions, should you use product or lifestyle photos to showcase and sell your product? This mini meta analysis explores and answers this question, providing you with tangible takeaways and top test ideas, all in an easy-to-scan and easy-to-implement format. Which version wins? Checkout the mini meta analysis to find out.
How many visitors do I need to run a statistically significant A/B test and achieve valid, reliable results? This article will tell you everything you need to know to correctly calculate sample size and test duration for a split-test. Learn sample size best practices and industry-standard tools.
Calculating the Minimum Detectable Effect (MDE) can feel like a hair-pulling, speculative exercise. Luckily, this step-by-step guide is here to show you exactly how to accurately calculate your MDE to yield powerful, trustworthy test results.
Low sample testing is problematic and can result in hugely mis-leading data where tests appear to be enormous winners but, in actuality, aren't. This article presents a practical 5-step approach to overcome the traps of low sample testing and arrive at valid, trustworthy results. What are the 5-steps? Find out here.