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PRO MEMBER CONTENT

Exclusive access to connect with experts through interactive interviews, plus a wealth of specialized articles, and resources.

HELPFUL TUTORIALS

Up your knowledge with practical "How To" Tutorials and interactive interviews. Directly ask industry experts and get answers to specific questions -- you can't find anywhere else on the web. 

How to set-up and and run an A/B Test on Convert

In this interactive how to webinar, you’ll learn beginner, intermediate, and advanced techniques for setting up successful A/B tests on the Convert.com platform

Webinar Replay: How To Optimize Your Site Speed

An interactive, practical, “how to” tutorial on optimizing speed to improve overall site performance. Find out specific tools and techniques you can use.

What You Need To Know About Marketing Automation

What You Need To Know About Marketing Automation You’ve probably heard the term “Marketing Automation.” But, do you know what…

Webinar Replay: Your Facebook Ad Questions – Answered

Webinar replay of the ineractive Q+A session where callers got to ask questions about Facebook ads and get them answered by an industry expert.

Replay – Face Off: Facebook VS Google AdWords

Do Facebook Ads or Google Adwords perform better for your business needs? Find out in this helpful webinar replay.

Tech Tool Teachables: 3 Things You Probably Don’t Know – But Should

The top three tips you should be doing to optimize your AdWords campaign success — but probably aren’t. . . Get valuable strategies to improve performance.

Everything You Need To Know To Be GDPR Compliant

You’ve probably heard about the GDPR legislation, but, do you know how GDPR will affect you? Listen to this helpful interview to learn more.

Tech Tool Review: UTM Tracking – Oogur

By: Deborah O’Malley | July, 2018 If you’re doing UTM tags for your campaigns, you’ve probably found it tedious and error-prone…

CRO CHIME-INS

Validate your testing ideas. Get insights and ideas with interactive Q+A sessions where you get to ask your specific testing questions directly to the agency or organization. 

EXPERTS SECRETS' SERIES

Get smarter. Get industry secrets and immediately apply them to improve your digital marketing performance.

INFORMATIVE ARTICLES & RESOURCES

Become more informed. Receive tangible takeaways you can immediately apply to optimize your digital marketing success.

Can Words Alone Convince Your Customers To Convert?

Do words alone psychologically motivates us to take action? Or something deeper? Find out in this article which digs into behavioral marketing and human psychology research.

Everything You’ve Learned About A/B Testing Is Wrong!

Learn about the drawbacks of the Frequentist statistics model, why its problematic, and what you can do to overcome these issues.

All About Bayesian: A Look At A New Statistical Model For A/B Testing

Learn about the benefits of the Bayesian statistics model, why its useful, and how it overcomes many issues associated with traditional A/B testing models.

Unequal Allocation of Traffic in A/B Tests: Pros and Cons

Learn about the benefits and drawbacks of allocating unequal amounts of traffic in your A/B test variants.

Your Definitive Guide To The Perfect Pricing Plan Formula

The definitive formula for pricing your products and formatting your pricing table to optimize conversions. Rooted in consumer and marketing psychology.

Top CRO Experts’ Predictions for 2019: Do They Match Yours?

The top CRO experts weigh in on where they see the industry trends heading in 2019. Do their predictions match yours? Find out.

The Overlooked Role of Site Speed in Effective CRO

Site speed is usually thought of as an important element to optimize for SEO. But, it’s just as crucial for CRO. Find out why in this informative article.

Pricing Psychology Principles – When Should You Show Your Price?

What’s the best time to present the product price to prospective customers? Learn the strategies and reasoning behind them in this helpful article.

A Primer: Conversion Rate Optimization (CRO) Explained

This article presents you with a primer on CRO to help demystify and answer your questions about what CRO is, why it’s important, and how it can help you.

5 Phenomenal Ways To Optimize Your Facebook Ads

Want to know how to create high-converting Facebook ads? Here are 5 phenomenal tangible tips you can immediately apply to improve your ad performance.

Pricing Psychology Principles – The Numerosity Adaptation Effect

How numbers are presented can whether we decide to purchase something. Learn about the Numerosity Adaptation Effect and use it to your advantage.

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Get Your A/B Test Featured!

Submit your A/B test and see it showcased on the site. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you with valuable, free brand exposure. Submit Your Study