Ă—
Member Login
FREE Sign Up

Sign-up to get FREE gamified A/B tests and more valuable content delivered to you each week.

I agree to the Terms & Conditions.
can_you_guess_the_test

Which Version Won:

What’s the optimal CTA number?

One CTA

 Click here to enlarge

Three CTAs

 Click here to enlarge
TAKE YOUR BEST GUESS

Recently Featured Tests

Test your knowledge by taking your best guess on the Featured A/B tests. See if you win and apply the findings to optimize your own digital marketing success. 

Free

What’s the optimal CTA number?

Take your best guess on this A/B test to find out which CTA button format won. Then, use the findings to inspire your own homepage designs.

Pro Members Only

Which sign-up form won?

Take your best guess on this A/B test to find out which opt-in form won. Then, use the findings to inspire your own digital marketing success.

Free For Limited Time

Which spin to win form won?

Take your best guess on this A/B test to find out which spin to win form won. Then, use the findings to inspire your own digital marketing success.

Load More

Sign-up for the newsletter to get FREE gamified A/B tests and more valuable content delivered to you every other week.

I agree to the Terms & Conditions.

Become a More Successful Digital Marketer

Pro Members get exclusive access to the full library of Archived Tests, helpful resources, plus personally connect with industry experts to get your specific questions answered. Get the Pro Advantage

Get Your A/B Test Featured!

Have your A/B test showcased. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you valuable, free brand exposure. Submit Your Test

GuessTheTest is the go-to resource for digital marketers who want objective A/B test case studies and helpful information to get split-testing ideas, insights, and best practices.

Sign-up to get a FREE, new A/B test sent to you every other week. Guess which test you think won and see the real-life results.

Pro Members get a competitive advantage with full access to the testing archive, exclusive industry event invites, and so much more.

Helpful Resources

"HOW TO" TUTORIALS & GUIDES

Step-by-step instructions and templates to help you overcome testing barriers and achieve optimal success.

Pro Members Only

Site Search Secrets: How To Optimize On-Site Conversions

Listen to this informational interview to find out the optimal practices for on-site search, and what to do to improve the user experience on your site.

Pro Members Only

The Perfect Pricing Plan Formula: Revealed

Listen to this jam-packed talk to find out the perfect pricing plan formula and how to apply psychological pricing theories.

Pro Members Only

Why CRO is an operating system — not a tactic

Listen to this inspiring talk from HubSpot to learn about why CRO is an operating system — not a tactic. Take away insights, and apply HubSpot’s framework to optimize your own data-driven success.

Load More

OPTIMIZATION TOOLS & TECHNIQUES

Facts, information, and explanations focussed on optimization and testing.

Free

A/A Testing – What You Need To Know

Basic overview of A/A testing, it’s advantages, disadvantages, and when it’s recommended you implement an A/A test.

Free For Limited Time

Bounce Rate Basics: Everything You Need To Know

Everything you need to know about bounce rates, including what a “good” bounce rate is, benchmark comparisons, and practical advice to improve bounce rates.

Pro Members Only

Testing Self-Assessment Questionnaire

Use this self-assessment questionnaire to help focus and guide your internal testing success. The suggested best use is to use this template in combination with each week’s Featured Test. 

Load More

BEST PRACTICES & STRATEGIES

Validate your testing ideas and get insights you can apply to optimize your own testing practice.

 

Pro Members Only

Talk Testing: Behind The Scenes Details

An informative Q+A session where you get exclusive behind the scenes information about the Raven/De Nieuwe Zaak Featured Test..

Pro Members Only

CRO Chime-In: Fidelity Behind The Scenes Replay

An informative Q+A session where you get exclusive behind the scenes information about the Fidelity Featured Test.

Free

Benefits of Implementing a DRIP Campaign

Find out the incredible profit power of implementing a drip campaign and slowly nuturing your leads through consistent communication, overtime.

Load More

Get the Pro Member Advantage

THE ANSWERS & INSIGHT YOU NEED TO
BECOME A MORE SUCCESSFUL DIGITAL MARKETER

become more successful digital marketer
Validate your testing ideas with full access to the entire test library
Get evidence and inspiration to show colleagues and clients what works and doesn't, with instant access to the complete library of Archived Tests.
Become known in the community through exclusive connections
Join interactive interviews with industry experts and testing strategists. Form personal connections while getting practical answers you can't find anywhere else.
Get rewarded with member-only benefits
Get exclusive access to replays of webinars you missed, members rewards and discounts, plus as a limited-time offer, get a FREE conversion audit to optimize your own website.
Up your digital marketing game. Take advantage of all these exclusive benefits! Become a Pro Member today.
Validate your testing ideas with full access to the entire test library
Get evidence and inspiration to show colleagues and clients what works and doesn't, with instant access to the complete library of Archived Tests.
Become known in the community through exclusive connections
Join interactive interviews with industry experts and testing strategists. Form personal connections while getting practical answers you can't find anywhere else.
Get rewarded with member-only benefits
Get exclusive access to replays of webinars you missed, members rewards and discounts, plus as a limited-time offer, get a FREE conversion audit to optimize your own website.
Up your digital marketing game. Take advantage of all these exclusive benefits! Become a Pro Member today.
Unlock Full Access

What Some of our Happy Subscribers Say:

Wendy
A/B Testing Manager, McClatchy Media

Valuable Pro Member Resource

Guess the Test is my go-to resource for site optimization and A/B testing. It works for all areas of site professionals – from the marketer who can get ideas for improving their sites, to the optimization specialist who can get insights into strategy and methodologies. As a Pro Member, I’ve gained invaluable insights from interactive webinars hosted by industry experts.

Alex Johnson
Paid Media Specialist, Agency Media

Great Resource!

GuessTheTest is a great resource. Thanks so much for providing excellent insight into CRO and A/B testing.

Darron Barr
Digital Marketing Director

Educational and Fun!

These are great! I look forward to seeing the Featured Test each week! I always learn a lot — and they’re fun!

Mariya Faryna
MetaVRse

Learning a lot!

I’m excited to receive weekly newsletters about A/B tests 🙂 I’m learning a lot and am looking forward to implementing some of the things I learn from Guess the Test into our new site.

Patrick Villemaire
Blue Eclipse Inc.

Great

This is great!

Rick Shea
MiData.io, VP of Revenue

Really enjoy the weekly challenge!

I really enjoy my weekly Guess The Test challenge! The process of guessing is both engaging and educational as it forces me to consider each test’s objectives and variables. The best part is the detailed Analysis, provided with Actionable Takeaways that drive home the lessons learned in the test. Keep those tests coming!

Robin Jay
Robin Jay

LOVE IT!

I LOVE what you’ve done with Guess the Test. It makes learning fun – sounds corny, but it’s true. I love taking the tests. And I love the explanation of WHY things work the way they do. You’ve discovered a tremendous way to make this incredibly entertaining.

Doug Smith
Doug Smith Performance, Former NHL Hockey Player

Great!

I love GuessTheTest.com! It’s great.

Required

What is your full name?
What is your email address?
What is your company name?
Does your company have a website?
A headline for your testimonial.
What do you think about us?
Would you like to include a photo?

Featured Test Brands

Get testing secrets and A/B case study results from brands and agencies around the world, including:

WWF
Intel
Culligan
Ancestry
Blue Acorn
Adaptive Insights
Delivra
IG Group
CliCo Digital
Optimized-Marketing
adt_logo
Greenhouse Group
Rummy Circle
CoreBiz
oxfam_logo-sm

Click here to get your A/B test case studies featured on GuessTheTest.com

Don't Miss Your Opportunity

Get access to A/B test case studies that help inform and inspire your split-testing success.

Sign-up for the newsletter to get FREE A/B tests and more valuable content sent to you every other week.

I agree to the Terms & Conditions.

Become a More Successful Digital Marketer

Pro Members get exclusive access to the full library of Archived Tests, helpful resources, plus personally connect with industry experts to get your specific questions answered. Get the Pro Advantage

Get Your A/B Test Featured!

Have your A/B test showcased. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you valuable, free brand exposure. Submit Your Test

Hey, wait just a second!

You’re about to miss out on getting FREE A/B tests
and other helpful digital marketing resources, sent to you every other week.Sign-up now to get testing ideas and inspiration: