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Did one version outperform?

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Which Numeric Format Worked Best?

Take your best guess on this A/B test to find out if it was better to display the number as a ratio or percentage to increase application conversions.

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Which Email Capture Format Worked Best?

Take your best guess on this A/B test to find out if it was better to display a pop-up or drawer-style email field to increase email capture conversions.

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The Value of Verifying Your Testing Data – By Microsoft

Listen to this insightful talk from Microsoft to learn about how they ensure the validity of their A/B testing results, why their approach is so crucial, and what you can do to ensure your test results are equally valid.

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Detailed, instructional video on how to navigate Google Analytics to derive meaningful data you can apply to inform your optimization success.

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Template: The Ultimate A/B Testing Project Proposal

The ultimate step-by-step, plug and play template to help you land new A/B testing clients. Simply fill in the relevant information and send off to the client. Then, watch those contracts roll in.

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OPTIMIZATION TOOLS & TECHNIQUES

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Everything you need to know about bounce rates, including what a “good” bounce rate is, benchmark comparisons, and practical advice to improve bounce rates.

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Testing Self-Assessment Questionnaire

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Talk Testing: Behind The Scenes Details

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CRO Chime-In: Fidelity Behind The Scenes Replay

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Benefits of Implementing a DRIP Campaign

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Get exclusive access to replays of webinars you missed, members rewards and discounts, plus as a limited-time offer, get a FREE conversion audit to optimize your own website.
Up your digital marketing game. Take advantage of all these exclusive benefits! Become a Pro Member today.
Validate your testing ideas with full access to the entire test library
Get evidence and inspiration to show colleagues and clients what works and doesn't, with instant access to the complete library of Archived Tests.
Become known in the community through exclusive connections
Join interactive interviews with industry experts and testing strategists. Form personal connections while getting practical answers you can't find anywhere else.
Get rewarded with member-only benefits
Get exclusive access to replays of webinars you missed, members rewards and discounts, plus as a limited-time offer, get a FREE conversion audit to optimize your own website.
Up your digital marketing game. Take advantage of all these exclusive benefits! Become a Pro Member today.
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