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Member Login
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Without or with the child link?

Without secondary child link
dell_version_a-smClick here to enlarge
With secondary child link
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With or without the secondary CTA button?

Two CTA buttons in auto financing section
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One CTA button in auto financing section
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Which form format won? Full-page or left-aligned?

Full-page form
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Left-aligned, vertical form
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The form without or with the qualification banner?

Without "minimum requirement" qualification banner
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With "minimum requirement" qualification banner
american_life-with_banner-smClick here to enlarge

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Which wording won? The human- or AI-generated copy?

Human-created headline
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AI-generated headline
version_b-ai_generated-smClick here to enlarge

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