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1to1clico

92 Dream

A/B Testing Summit

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Anton's Cleaners

Armourprints

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AustralianSuper

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ontrack digital+

Optimized Marketing

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Phrasee

RedEye

Rich Page Web Optimizer

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Sleeknote

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TrustedSite

Unbounce

Visual Website Optimizer (VWO)

Webtrends

Which form format won: 3 or 2 column layout?

Free

3-column horizontal format

3-column_format-version_a

2-column vertical format

2-column-vertical_format-version_b

A
B

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With or without red account icon?

Free

With red dot

etam-version-a-with_red_dot

Without red dot

etam-versions_b-without_red_dot

A
B

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Which notification format works better? A black arrow or red dot?

Pro Members Only

Black arrow pointing to supermarket locator

version_a-black_arrow

Red dot highlighting supermarket locator

version_b-with_red_dot

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Does showing the savings actually payoff?

Free For Limited Time

With new customer payment amount

vodafone-with_payment_amount

Without new customer payment amount

vodafone-version_b-without_extra_amount

A
B

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Which sale price format won? Orange text or green badge?

Pro Members Only

Savings amount in orange text

bike_shop-savings_display-version_a-orange_text

Savings amount with green badge

bike_shop-savings_display-version_b-green_badge

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Which format won? Left or right image placement?

Free For Limited Time

Left-to-right focus

version_a-left_side_focus

Right-to-left focus

version_b-right_side_focus

A
B

Loading ...

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Which web format won? With or without the right side navigation?

Pro Members Only

With right-rail navigation

intel-version_a

Without right-rail navigation

intel-version_b

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With or without the social proof bubble?

Free For Limited Time

With social proof section

version_a-with_social_proof

Without social proof section

version_b-snocks-without_social_proof

A
B

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Without or with the visual cues on the product page?

Pro Members Only

Without progress bar or dynamic image update

version_a-drip-snocks-without_progress_bar_or_image_update

With progress bar and dynamic image update

version_b-drip-snocks-with_progress_bar_and_image_update

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With or without the Call To Action (CTA) section?

Pro Members Only

With CTA section

optimizely-version_a-with_cta

Without CTA section

optimizely-version_b-without_cta

Get Access to See Results

Find out more info

Which Facebook ad generated more leads?

Pro Members Only

Halloween-themed Facebook ad

facebook_ad_creative-version_b

Non Halloween-themed Facebook ad

facebook_ad-version_a

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Does a Halloween-themed creative do better in October?

Pro Or Buy

Halloween-themed

version_a-orange-sm

Standard creative

version_b-teal-sm

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With or without the steps in the checkout?

Pro Members Only

With step-by-step progress bar

version_a-with_steps_in_the_checkout

Without step-by-step progress bar (nav menu instead)

version_b-without_steps_in_the_checkout

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Find out more info

With or without the progress bar?

Pro Or Buy

With progress bar

dela-with_step_indicator-version_a-sm

Without progress bar

dela-without_step_indicator-version_b-sm

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With or without the added checklist step?

Pro Members Only

With added checklist step

nab-credit_card_application-without_checklist-version_a

Without checklist page

nab-credit_card_application-without_checklist-version_b

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With or without the subscription step?

Pro Members Only

With subscription selection step

version_a-with_certification_step

Without subscription selection step

version_b2-without_certification_step

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Without or with the price total?

Pro Members Only

Without price total

version_a-without_price_total

With price total

with_price_total-sm

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With or without the brochure images?

Pro Members Only

With brochure images

kaplan-version_a-with_images

Without brochure images

kaplan-version_b_without_images

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Creative or conventional imagery? Which won?

Pro Members Only

Creative karate imagery

version_a-karate_imagery

Conventional headshot imagery

version_b-headshot_imagery

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With or without the "Limited Edition" callout?

Pro Members Only

With "Limited Edition" banner

drip_agency-version-a-with_banner-sm

Without "Limited Edition" banner

drip_agency-version-b-without_banner-sm

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