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Archived Tests

Industry Verticals

Testing Topics

Conversion Goal

Element Tested

Brands

March 13, 2019

Which Upsell Format Converted Best?

Upsell offer placed directly above "buy now" button

Upsell formatted as a pop-up

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March 7, 2019

Which Hero Image Won On Desktop, But Lost On Mobile?

Hero image: brunette model with hair extensions

Hero image: blonde model before and after hair extensions

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February 27, 2019

With Or Without the “Add to Cart” Buttons?

Without "Add to Cart" buttons

With "Add to Cart" buttons

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February 20, 2019

Which App CTA Button Converted Best?

"Book Appointment" button

"Book" button with appointment times

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February 6, 2019

Does Where You Place The CTA Really Matter?

Purple CTA button placed below price

Purple CTA button placed above price

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January 30, 2019

Sneaky, Sneaky: Show All Sneakers? Or Showcase Just One?

Signup pop-up showing multiple sneakers

Signup box showcasing one pair of sneakers

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January 23, 2019

With Or Without “Limited Time Offer” Seal?

With "Limited Time Offer" Seal

Without "Limited Time Offer" Seal

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January 10, 2019

Should You Put the Cheapest Option First or Last?

Cheapest option (50Mb) shown first

Cheapest option (50Mb) shown last

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December 18, 2018

Is It Better to Feature Company Logos or Pictures of People?

Company Logos

Pictures of people (who work at the company)

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December 11, 2018

What’s the best way to phrase your sign-up form?

Question-led copy

Instruction-led copy

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November 27, 2018

With Or Without the Elephant Emoji?

With elephant icon

Without elephant icon

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November 20, 2018

Does Color Really Matter For Conversions?

Colored product availability text

Black and white product availability text

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November 13, 2018

Deal or No Deal? Should You List the Specific Number of Deals Available?

Without number of deals shown

With number of deals shown

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November 7, 2018

Should You Push Your Customers to Leave a Review on Your Website?

No rate review reminder pop-up

With a rate review reminder pop-up

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November 6, 2018

Which Button Copy Dramatically Increased Leads?

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