🎉Be Part of the Best in Test Awards! 🎉 Find out more

guess_the_test-white-green

Search for:

Search for:

Menu

Menu

All Test Patterns
Resources
Services
Glossary
About Us
Pricing

Close

Search for:

Member Login

Test Patterns

A/A Test

Accordion

Anchoring Effect

Button Color

Button Copy

Buttons

Number

Call to Action

Chatbot

Copy

AI-generated text

Discounts

Dynamic Content & Personalizations

Email

Email capture

Email subject line

Email timing

Email unsubscribes

Emojis

Facebook Ad

Filter

Font

Forms

Free Shipping Banner

Gamification

Hero Image

Image Optimization

Icons

Interactive Map

Landing Page Optimization

Lead Generation

Links

Navigational Menu

Notification Bar

Optimized Design

Placement

Pop-up

Pricing Psychology

Push Notifications

Quick Shop

Radical Redesign

Ratings/Reviews

Search Bar

Seasonality

Segmentation

Sign Up

Size

Social Proof

Sticky/Persistent Scroll

Subscription Plans

Table format

Text Color

Thumbnail Image

Trust Seals

Upsell Offer

Urgency

Value Proposition

Video

Industry Vertical

Apparel

Automotive

Business & Marketing Services

Computers, Technology, & SaaS

Dating

Ecommerce Site/Retail Store

Education

Entertainment

Financial Services

Food Services

Gaming

Healthcare

Home Furnishings

Home Security

Media, Publishing, & Paid Content

Non-Profit, Fund Raising, & Politics

Printing

Real Estate

Retail

Self-Help

Sporting and leisure

Storage

Telecommunications

Travel & Hospitality

Utilities

Water Purificiation

Conversion Goals

Add To Cart Clicks

App downloads

Average Order Value (AOV)

Average orders per user

Bookings

Bounce Rate

Call Volumes

Cart Visits

Chats Initiated

Checkout visits

Clickthrough (CTR) rates

Cost Per Click (CPC)

Cost Per MIlle (CPM)

Donations

Download Rate

Email opens

Emails captured

Engagement

Form Completions

Form Inquiries

Leads

Logins

Membership sign-ups

Menu Clicks

Newsletter sign-ups

Open rate

Orders

Orders/visitor

Product Views

Products per visitors

Purchases

Rate Reviews

Revenue

Revenue Per Visitor (RPV)

Sales

Searches

Sign-ups

Time spent on page

Transactions

Unsubscribes

Visits/Order

Type of Page Tested

Ads or Banners

Apps

Case Studies

Category or Multiple Offer Page

Chat/Help Desk Support

Checkout

Contact us Page

Donation Forms

Email

Email campaigns

Email capture

Homepage

Landing Page

Login Page

Mobile

Navigational Menu

Notification Bar

Opt-in Forms

Overlays/Pop-ups

Pricing Page

Product Page

Registration Page

Search Results

Shopping Cart

Sign up page

Site Wide

Social Media

Spin wheels

Subject Line

Subscription Plans

Table Format

Testimonials/Reviews

Text Conversion

Video Views

Web Pages

Elements Tested

Button

Chatbot

Copy

Email subject line

Countdown Timer

Coupon Code

CTA

Design elements

Icons

Dropdown menu selector

Emojis

Filter

Font

Form Elements

Headline

Images & Icons

Interactive Map

Link

Navigation

Navigational Menu

Notification Bar

Overlay/Pop-up

Page Layout

Pricing

Quick Shop

Reviews

Search Box

Search Box Structure

Seasonality

Segmentation

Shipping

Sliders

Social Proof

Timing

Trust & Credibility

Value Proposition

Video

Brands

1to1clico

92 Dream

A/B Testing Summit

AAA

ADT Security

AG Consult

Alitalia

Alivecor

Allianz Partners

American Life

Ancestry.ca

Anton's Cleaners

Armourprints

Atrae

Australian Institute of Music

AustralianSuper

Auto Parts Warehouse

Autodesk

Autran Dental Academy

AWA digital

Barton Publishing

Bing Bros Media

Blackbaud Luminate Online

Blast Analytics

Blue Acorn iCi

BoatUS.com

Brand Value Accelerator

Brandwidth

Brevo

British Gas

BT Furnishings

Butlin's

Capital One

Caring Bridge

Centers for Medicare and Medicaid Services

Centraal Beheer Achmea

Citi Group

Citizens Bank

Clever Zebo

ConnectWise

Controlled Chaos

Conversion Advocates

Conversion Fanatics

Conversion Rate Store

ConvertCart

Convertica

Corebiz

Cox & Cox

Culligan

Darby Smart

De Nieuwe Zaak

Dela

Dell

Ditzo

Drip Agency

dScryb

DYLN

Elite SEM

Enavi

Energy Australia

ESE Direct

Etam

Express.com

Extra Space Storage

Facebook

Fidelity International

Fietsvoordeelshop

FigPii

FindSomeOne

Frictionless-Commerce

Fuel Made

Fury Analytics

Get It By

Giesswein

GMercyU

Greenhouse Group

GroupM

Growcode

GSF Car Parts

GuessTheTest

Hays Recruitment

HealthEngine

Helm

Home Union

HSBC

HubSpot

Hyland Software, Inc

Hype Digital

Hyundai

Hyundai Netherlands

Iacoca Blue Advertising

IG

Impact M

InFlow

ING Australia

Intel

Invesp

Ion Interactive

Ivory Ella

Jaywing

JoiasGold

Kaplan

Kibo

Kinesso

KnockAround

Krietz Auto

Le Boutique

LiveSwitch

LottieFiles

Luxy Hair

Manly Brands

Marketo

MaxiMiles

MECLABS

Medium Giant

Minto Communities

Miss Etam

Morgandettoi

MVF

MVMT

Nanigans

Natchez

National Australia Bank

National Instruments

NatWest

NextAfter

NextLeft

Norton Anti Virus

Officeworks

Oliver Logan

OmniConvert

Omoda

ontrack digital+

Optimized Marketing

Oracle

OuterBox

Oxfam

PhoneIndia.com

Plus

Pop Your Pup

Prismfly

PushCrew

Raven

Reap Marketing

RedEye Optimisation

Reprise Digital

Reyn Spooner

Rich Page Web Optimzer

Roots

Royal Caribbean

Royal Dutch Mint

RS Components

RummyCircle.com

Sabon NYC

Sainsbury's Bank

Salesforce.com

SAP

Secret Escapes

SiteSpect

Skis.com

Sleeknote

Snocks

Spirit Hoods

SplitMetrics

Staatsloterij

Steps

Super Break

Suzuki

Swapalease

Sweetwater

T-Mobile Thuis

TelephonePakistan

Telestream

Tesco

The co-operative bank

The Giving Keys

The McClatchy Company

The Next Web

The Seattle Times

Thomas Printworks

Thomson Reuters

Ticketmaster

Tillison Consulting

Tinuiti

Tommy Hilfiger

Tony Robbins

Traffic4u

TravelStart

Trinty

TrustedSite

TTS Group

U.S. Polo Assn.

uWeed

UX Alley

Verifone

Verizon

Virgin Holidays

Vishal Vishwakarma

Visual Website Optimizer (VWO)

Viva Aerobus

VivaReal

Vodafone

Volkswagen

Warsaw Sneaker Store

WebStage

Webtrends

Wholetones

Windward Studios

Wonderbly

World Wildlife Fund (WWF)

Xandr

Yemeksepeti

Zeta Global

Testing Platforms

AB Tasty

ABtesting.AI

Accenture Song

ActiveCampaign

Adaptive Insights

Adobe Target

AWA digital

Campaign Monitor

Convert.com

ConvertCart

ConvertFlow

CrazyEgg

Delivra

DynamicYield

ECHOLOGYX

EyeQuant

Facebook

FigPii

Google AdWords

Google Experiments

Google Optimize

Google Tag Manager

HubSpot

Kaizen Platform

Kameleoon

Marketo

Optimizely

Persado

Phrasee

RedEye

Rich Page Web Optimizer

SiteSpect

Sleeknote

SplitMetrics

TrustedSite

Unbounce

Visual Website Optimizer (VWO)

Webtrends

With or without the search bar on mobile?

Free

With search bar

morgan-version_a-with_search

Without search bar

morgan-version_b-without_search

A
B

Loading ...

Find out more info

With or without the search section on the checkout page?

Pro Members Only

With search section

skis-with_shipping_section-version_a

Without search section

skis-version_b-without_search_section

Get Access to See Results

Find out more info

Which form format won: 3 or 2 column layout?

Free For Limited Time

3-column horizontal format

3-column_format-version_a

2-column vertical format

2-column-vertical_format-version_b

A
B

Loading ...

Find out more info

Which won: longer or shorter form?

Pro Members Only

Longer form

version_a-longer_form

Shorter form

version_b-shorter_form

Get Access to See Results

Find out more info

With or without red account icon?

Pro Members Only

With red dot

etam-version-a-with_red_dot

Without red dot

etam-versions_b-without_red_dot

Get Access to See Results

Find out more info

Which notification format works better? A black arrow or red dot?

Pro Members Only

Black arrow pointing to supermarket locator

version_a-black_arrow

Red dot highlighting supermarket locator

version_b-with_red_dot

Get Access to See Results

Find out more info

Does showing the savings actually payoff?

Free For Limited Time

With new customer payment amount

vodafone-with_payment_amount

Without new customer payment amount

vodafone-version_b-without_extra_amount

Get Access to See Results

Find out more info

Which sale price format won? Orange text or green badge?

Pro Members Only

Savings amount in orange text

bike_shop-savings_display-version_a-orange_text

Savings amount with green badge

bike_shop-savings_display-version_b-green_badge

Get Access to See Results

Find out more info

Which format won? Left or right image placement?

Free For Limited Time

Left-to-right focus

version_a-left_side_focus

Right-to-left focus

version_b-right_side_focus

Get Access to See Results

Find out more info

Which web format won? With or without the right side navigation?

Pro Members Only

With right-rail navigation

intel-version_a

Without right-rail navigation

intel-version_b

Get Access to See Results

Find out more info

With or without the social proof bubble?

Free For Limited Time

With social proof section

version_a-with_social_proof

Without social proof section

version_b-snocks-without_social_proof

Get Access to See Results

Find out more info

Without or with the visual cues on the product page?

Pro Members Only

Without progress bar or dynamic image update

version_a-drip-snocks-without_progress_bar_or_image_update

With progress bar and dynamic image update

version_b-drip-snocks-with_progress_bar_and_image_update

Get Access to See Results

Find out more info

With or without the Call To Action (CTA) section?

Pro Members Only

With CTA section

optimizely-version_a-with_cta

Without CTA section

optimizely-version_b-without_cta

Get Access to See Results

Find out more info

Which Facebook ad generated more leads?

Pro Members Only

Halloween-themed Facebook ad

facebook_ad_creative-version_b

Non Halloween-themed Facebook ad

facebook_ad-version_a

Get Access to See Results

Find out more info

Does a Halloween-themed creative do better in October?

Pro Or Buy

Halloween-themed

version_a-orange-sm

Standard creative

version_b-teal-sm

Get Access to See Results

Find out more info

With or without the steps in the checkout?

Pro Members Only

With step-by-step progress bar

version_a-with_steps_in_the_checkout

Without step-by-step progress bar (nav menu instead)

version_b-without_steps_in_the_checkout

Get Access to See Results

Find out more info

With or without the progress bar?

Pro Or Buy

With progress bar

dela-with_step_indicator-version_a-sm

Without progress bar

dela-without_step_indicator-version_b-sm

Get Access to See Results

Find out more info

With or without the added checklist step?

Pro Members Only

With added checklist step

nab-credit_card_application-without_checklist-version_a

Without checklist page

nab-credit_card_application-without_checklist-version_b

Get Access to See Results

Find out more info

With or without the subscription step?

Pro Members Only

With subscription selection step

version_a-with_certification_step

Without subscription selection step

version_b2-without_certification_step

Get Access to See Results

Find out more info

Without or with the price total?

Pro Members Only

Without price total

version_a-without_price_total

With price total

with_price_total-sm

Get Access to See Results

Find out more info

1
2
3
4
...
12

05
10
20
50

[Content protected for Monthly Plan, Group Level, Yearly Plan, Monthly Plan + Trial, Group Level + Trial, Yearly Plan + Trial, Monthly Plan Upgrade, Group Level Upgrade, Yearly Plan Upgrade, All Access Pass members only]

Don’t Miss Out

Get the Best Case Studies

Experimenters, optimizers, and digital marketers who get testing ideas and insights from GuessTheTest case studies see a +267% return on investment and average +187% increase in their test win rate.

Free Newsletter Signup

About

About GuessTheTest Reviews

Resources

All A/B Tests All Articles & Resources Community Forum Glossary

Pro Members

Pro Member Benefits Pro Member Login Pro Member Management

Legal

Privacy Policy Pro Member Policy Terms & Conditions

Get in Touch

Contact Us Submit an A/B Test

Powered by ConvertExperts.com

© 2025 All rights reserved.

No part of this content may be reproduced in whole or in part, or stored in any retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, digital, recording, or otherwise without written permission from the publisher.

Member Login

All Test Patterns
Resources
Services
Glossary
About Us
Pricing

Close

checkbox_transparent-new-green-512

Login

Please enter your login info:

User name/email address:

Password:

Remember me

Forgot Password? Click here to reset.

Register

Don't have an account? Create one!

Create FREE Account

Reset Password

Enter the username or e-mail you used in your profile. A password reset link will be sent to you by email.

Username or Email

FREE SIGN UP

Free Membership Form

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Email address:

Now, just enter your first name and create a password. Then, you're all set!

First Name:

Password:

How did you hear about us?

Login

Already have an account? Login!

Login to your Account

Get money-making A/B tests, ideas and insights to increase conversions

Subscribe to the newsletter to get free, new A/B test case studies sent to you monthly.

Free Membership Form Exit Intent

Email:

First Name

Password

How did you hear about us?

Join thousands of other digital marketers from organizations like these:

fidelity

hubspot

intel

officeworks

oxfam

sap

exit_pop_up-graphic

The Essential Guide To High-Converting Pricing Strategies

Rapidly increase revenue with pricing strategies that convert Get the exact pricing strategies and techniques you need to test, increase conversions, and boost profits.

Get the pricing guide

Get Free as a Pro Member

essential_guide-thumbnail

Special Offer

Group
Annual Plan

normally $997/yr

$

497

/yr

(billed annually )

3 team members for the price of 2

Unlimited access to all webinar, tests and resources

Exclusive offer - Get a free Conversion Audit on your site

Best Value - Save 56%

Individual
Annual Plan

normally $697/yr

$

247

/yr

(billed annually )

Save big! Enjoy 56% off by paying once, annually

Complete access to the full library of 50+ archived tests

Exclusive access to all webinars, articles, and resources

Individual
Monthly Plan

normally $79/mo

$

47

/mo

(billed monthly )

No obligation, try monthly and enjoy

Full access to the complete library of 50+ archived tests

Complete access to all webinars, articles, and resources

Upgrade Monthly

All are prices in $USD

Stripe

Amex

Visa

Mastercard

A/B testing question?

Find money-making test ideas

Get actionable insights

Understand statistical significance

Other testing questions

Searching database. AI is generating your answer. This process may take a few seconds. Hang tight.

👋 Use the AI-driven chatbot to answer any A/B testing question

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok