Archived Tests

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Industry Verticals

Testing Topics

Conversion Goal

Element Tested


With quick selector

Without quick selector

With "quick shop" tip box

Without "quick pick" tip box

With top callout bar in nav menu

Without top callout bar in nav menu

Horizontally formatted

Vertically formatted

Product info formatted in boxes

Product info formatted in rows

8 a.m.

6 p.m.

Longer landing page copy

Shorter landing page copy

With "add to cart" buttons

Without "add to cart" buttons

Shorter form, with discount offer

Longer form, without discount offer

Halloween-themed Facebook ad

Non Halloween-themed Facebook ad

Generic page; not segmented by user's industry vertical

Dynamically changing page; segmented by user's industry vertical


Three CTAs

Which sign-up form won?

Gamified "choose your own adventure" sign-up form

Standard sign-up form

Which spin to win form won?

Standard spin to win wheel

Branded spin to win wheel

With sticky "add to cart" button

Without sticky "add to cart" button

"Download Trial" CTA

Similar "Download Trial" CTA

2 out of 3 individuals

66% of individuals

Pop-up email capture form

Drawer-style email capture form