Archived Tests

Industry Verticals

Testing Topics

Conversion Goal

Element Tested


Fillable donation field

Preset donation buttons

Email typed in 14-point Calibri font

Email typed in 12-point Arial font

Logos prominently placed on the homepage

Logos placed much lower down on the homepage

Filter option at top, in blue

Filter option, on left-hand side

Newsletter template

Push notification template

WITH additional sign-up text

WITHOUT additional sign-up text

WITH $10 off

WITHOUT $10 off

With Euro sign

Without Euro sign

With top "Checkout Now" CTA

Without top "Checkout Now" CTA

With "Get It By" Notification

Without "Get It By" Notificaiton

Static Page

Interactive Page

"Options and Order" button

"View the options" button

"Order" button

"Go to checkout" button

Upsell offer placed directly above "buy now" button

Upsell formatted as a pop-up

Hero image: brunette model with hair extensions

Hero image: blonde model before and after hair extensions

Without "Add to Cart" buttons

With "Add to Cart" buttons

"Book Appointment" button

"Book" button with appointment times