Archived Tests

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Industry Verticals

Testing Topics

Conversion Goal

Element Tested

Brands

With "add to cart" buttons

Without "add to cart" buttons

Shorter form, with discount offer

Longer form, without discount offer

Halloween-themed Facebook ad

Non Halloween-themed Facebook ad

Generic page; not segmented by user's industry vertical

Dynamically changing page; segmented by user's industry vertical

One CTA

Three CTAs

Which sign-up form won?

Gamified "choose your own adventure" sign-up form

Standard sign-up form

Which spin to win form won?

Standard spin to win wheel

Branded spin to win wheel

With sticky "add to cart" button

Without sticky "add to cart" button

"Download Trial" CTA

Similar "Download Trial" CTA

2 out of 3 individuals

66% of individuals

Pop-up email capture form

Drawer-style email capture form

Fillable donation field

Preset donation buttons

Email typed in 14-point Calibri font

Email typed in 12-point Arial font

Logos prominently placed on the homepage

Logos placed much lower down on the homepage

Filter option at top, in blue

Filter option, on left-hand side

Newsletter template

Push notification template

WITH additional sign-up text

WITHOUT additional sign-up text

WITH $10 off

WITHOUT $10 off

With Euro sign

Without Euro sign