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Testing Topics
A/A Test
Anchoring Effect
Button Color
Button Copy
Buttons
Number
Call to Action
Copy
Links
Chatbot
Copy
AI-generated text
Discounts
Dynamic Content & Personalizations
Email
Email capture
Email subject line
Email timing
Facebook Ad
Font
Forms
Free Shipping Banner
Gamification
Hero Image
Image Optimization
Icons
Interactive Map
Landing Page Optimization
Lead Generation
Links
Navigational Menu
Notification Bar
Optimized Design
Placement
Pop-up
Pricing Psychology
Push Notifications
Quick Shop
Ratings/Reviews
Search Bar
Seasonality
Segmentation
Sign Up
Size
Sticky/Persistent Scroll
Subscription Plans
Table format
Text Color
Thumbnail Image
Trust Seals
Upsell Offer
Urgency
Video
Industry Vertical
Apparel
Automotive
Business & Marketing Services
Computers, Technology, & SaaS
Dating
Ecommerce Site/Retail Store
Education
Entertainment
Financial Services
Food Services
Gaming
Healthcare
Home Furnishings
Home Security
Media, Publishing, & Paid Content
Non-Profit, Fund Raising, & Politics
Printing
Real Estate
Retail
Self-Help
Sporting and leisure
Storage
Telecommunications
Travel & Hospitality
Utilities
Water Purificiation
Conversion Goals
Add To Cart Clicks
App downloads
Average Order Value (AOV)
Average orders per user
Bookings
Bounce Rate
Cart Visits
Chats Initiated
Checkout visits
Clickthrough (CTR) rates
Cost Per Click (CPC)
Cost Per MIlle (CPM)
Donations
Download Rate
Email opens
Emails captured
Engagement
Form Completions
Form Inquiries
Leads
Membership sign-ups
Menu Clicks
Newsletter sign-ups
Open rate
Orders
Orders/visitor
Product Views
Products per visitors
Purchases
Rate Reviews
Revenue
Revenue Per Visitor (RPV)
Sales
Searches
Sign-ups
Time spent on page
Transactions
Visits/Order
Type of Page Tested
Ads or Banners
Apps
Case Studies
Category or Multiple Offer Page
Chat/Help Desk Support
Contact us Page
Donation Forms
Email
Email campaigns
Email capture
Email campaigns
Email capture
Homepage
Landing Page
Mobile
Navigational Menu
Notification Bar
Opt-in Forms
Overlays/Pop-ups
Pricing Page
Product Page
Registration Page
Search Results
Shopping Cart
Sign up page
Site Wide
Social Media
Spin wheels
Subject Line
Subscription Plans
Table Format
Testimonials/Reviews
Text Conversion
Video Views
Web Pages
Elements Tested
Button
Chatbot
Copy
CTA
Email subject line
CTA
Design elements
Icons
Font
Form Elements
Headline
Images & Icons
Design elements
Interactive Map
Navigation
Navigational Menu
Notification Bar
Overlay/Pop-up
Page Layout
Pricing
Pricing
Quick Shop
Search Box
Search Box Structure
Seasonality
Segmentation
Shipping
Social Proof
Timing
Trust & Credibility
Video
Brands
A/B Testing Summit
ABtesting.ai
ActiveCampaign
Adaptive Insights
Adobe Target
ADT Security
Alivecor
American Life
Ancestry.ca
Atrae
Auto Parts Warehouse
Autodesk
Blackbaud Luminate Online
Blast Analytics
Blue Acorn iCi
BoatUS.com
Brand Value Accelerator
Butlin's
Capital One
Caring Bridge
Centers for Medicare and Medicaid Services
Citi Group
Clever Zebo
Conversion Fanatics
Conversion Rate Store
Convert.com
ConvertCart
ConvertFlow
Corebiz
Crazy Egg
Culligan
Darby Smart
De Nieuwe Zaak
Delivra
Dell
Ditzo
Dynamic Yield
Elite SEM
Energy Australia
ESE Direct
Express.com
Extra Space Storage
Facebook
Fidelity International
FindSomeOne
Frictionless-Commerce
Fuel Made
Get It By
Giesswein
GMercyU
Google AdWords
Google Experiements
Google Optimize
Google Tag Manager
Greenhouse Group
Growcode
HealthEngine
Helm
HubSpot
Hyland Software, Inc
Hyundai
Hyundai Netherlands
Iacoca Blue Advertising
IG
Impact M
InFlow
Intel
Ion Interactive
Ivory Ella
Jaywing
JoiasGold
Kaizen Platform
Krietz Auto
Le Boutique
LottieFiles
Luxy Hair
Marketo
MECLABS
Minto
Miss Etam
Nanigans
Natchez
National Instruments
NextAfter
NextLeft
Norton Anti Virus
Officeworks
OmniConvert
Optimized Marketing
Optimizely
Oracle
Oxfam
Persado
Phrasee
Pop Your Pup
PushCrew
Raven
Reap Marketing
RedEye Optimisation
Reyn Spooner
Roots
Royal Dutch Mint
RS Components
RummyCircle.com
Sabon NYC
SAP
Secret Escapes
Spirit Hoods
SplitMetrics
Staatsloterij
Steps
Super Break
Swapalease
T-Mobile Thuis
Telestream
Tesco
The McClatchy Company
The Next Web
The Seattle Times
Thomas Printworks
Tinuiti
Tommy Hilfiger
Tony Robbins
Traffic4u
TTS Group
U.S. Polo Assn.
Unbounce
UX Alley
Verizon
Virgin Holidays
Visual Website Optimizer (VWO)
VivaReal
Vodafone
Warsaw Sneaker Store
WebStage
Windward Studios
Wonderbly
World Wildlife Fund (WWF)
Yemeksepeti
Zeta Global
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Which AI-generated headline won?
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The Virgin Holiday Sale - hot offers. . . cool prices!
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Where shall we go today? Just for you
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Does Button Color Still Matter in 2021?
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Yellow "Register Now" button
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The ONE button color rule that rules all
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Green "Add" buttons
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With fewer or more details?
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Fewer details with less information
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