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With or without the search bar on mobile?

With search bar
morgan-version_a-with_search
Without search bar
morgan-version_b-without_search

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With or without the search section on the checkout page?

With search section
skis-with_shipping_section-version_a
Without search section
skis-version_b-without_search_section

Which form format won: 3 or 2 column layout?

3-column horizontal format
3-column_format-version_a
2-column vertical format
2-column-vertical_format-version_b

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Which won: longer or shorter form?

Longer form
version_a-longer_form
Shorter form
version_b-shorter_form

With or without red account icon?

With red dot
etam-version-a-with_red_dot
Without red dot
etam-versions_b-without_red_dot

Which notification format works better? A black arrow or red dot?

Black arrow pointing to supermarket locator
version_a-black_arrow
Red dot highlighting supermarket locator
version_b-with_red_dot

Does showing the savings actually payoff?

With new customer payment amount
Without new customer payment amount

Which sale price format won? Orange text or green badge?

Savings amount in orange text
bike_shop-savings_display-version_a-orange_text
Savings amount with green badge
bike_shop-savings_display-version_b-green_badge

Which format won? Left or right image placement?

Left-to-right focus
version_a-left_side_focus
Right-to-left focus

Which web format won? With or without the right side navigation?

With right-rail navigation
intel-version_a
Without right-rail navigation
intel-version_b

With or without the social proof bubble?

With social proof section
version_a-with_social_proof
Without social proof section
version_b-snocks-without_social_proof

Without or with the visual cues on the product page?

Without progress bar or dynamic image update
version_a-drip-snocks-without_progress_bar_or_image_update
With progress bar and dynamic image update
version_b-drip-snocks-with_progress_bar_and_image_update

With or without the Call To Action (CTA) section?

With CTA section
optimizely-version_a-with_cta
Without CTA section
optimizely-version_b-without_cta

Which Facebook ad generated more leads?

Halloween-themed Facebook ad
facebook_ad_creative-version_b
Non Halloween-themed Facebook ad
facebook_ad-version_a

Does a Halloween-themed creative do better in October?

Halloween-themed
Standard creative

With or without the steps in the checkout?

With step-by-step progress bar
version_a-with_steps_in_the_checkout
Without step-by-step progress bar (nav menu instead)
version_b-without_steps_in_the_checkout

With or without the progress bar?

With progress bar
dela-with_step_indicator-version_a-sm
Without progress bar
dela-without_step_indicator-version_b-sm

With or without the added checklist step?

With added checklist step
Without checklist page

With or without the subscription step?

With subscription selection step
version_a-with_certification_step
Without subscription selection step
version_b2-without_certification_step

Without or with the price total?

Without price total
version_a-without_price_total
With price total
with_price_total-sm
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