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Should Your Price Tag Include or Leave Off the Zeros?

Which mobile product view won?

List layout: 1 product per row
version_a-smClick here to enlarge
Grid view: 2 products per row
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With or without the sticky buy button?

Without sticky, scrolling button
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With sticky button
tommy_hilfiger_version_b-smClick here to enlarge

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With or without the icons on the CTA buttons?

Without icons
swapalease_version_b-smClick here to enlarge

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With or without the icons?

Without icons
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