To get users clicking your content, which format works best: buttons or links. A series of 8 real-life A/B tests suggests one format consistently outperforms. Can you guess which version wins? Checkout the mini meta analysis to find out.
To increase conversions, should you use product or lifestyle photos to showcase and sell your product? This mini meta analysis explores and answers this question, providing you with tangible takeaways and top test ideas, all in an easy-to-scan and easy-to-implement format. Which version wins? Checkout the mini meta analysis to find out.
In-depth A/B test case study analysis on the effectiveness of sliders, across a variety of industries, geographic locations, and time periods, from 2013 onwards.
This guide uncovers the most advanced pricing psychology research, distilled down into easy-to-understand, immediately applicable pricing principles and strategies. Incorporating real-life A/B test case studies, from big-name brands, you'll get many money-making testing ideas and takeaways, helping you understand what works -- and doesn't -- with product pricing.
In-depth step-by-step instructions on how to install, set-up, and run and A/B test on the Google optimization platforms.
Listen to this informational interview to find out the optimal practices for on-site search, and what to do to improve the user experience on your site.
Your complete 11-step guide to overcoming client resistance to testing. Learn the strategies to convince your client to do A/B Testing
Get an in-depth description of what a conversion funnel is, why it's an important concept, and how to use conversion funnels to optimize your digital marketing success.
Your complete step-by-step video guide to creating social cards that convert, get noticed, and help improve engagment with your content.
