This guide uncovers the most advanced pricing psychology research, distilled down into easy-to-understand, immediately applicable pricing principles and strategies. Incorporating real-life A/B test case studies, from big-name brands, you'll get many money-making testing ideas and takeaways, helping you understand what works -- and doesn't -- with product pricing.
In-depth step-by-step instructions on how to install, set-up, and run and A/B test on the Google optimization platforms.
In-depth A/B test case study analysis on the effectiveness of sliders, across a variety of industries, geographic locations, and time periods, from 2013 onwards.
Listen to this informational interview to find out the optimal practices for on-site search, and what to do to improve the user experience on your site.
Your complete 11-step guide to overcoming client resistance to testing. Learn the strategies to convince your client to do A/B Testing
Get an in-depth description of what a conversion funnel is, why it's an important concept, and how to use conversion funnels to optimize your digital marketing success.
Your complete step-by-step video guide to creating social cards that convert, get noticed, and help improve engagment with your content.
Your complete, step-by-step guide to creating hight-converting social cards. Get the exact process to create beautiful social cards that convert.
CRO demystified. A complete, in-depth guide explaining what CRO is, how to apply it, and what to do to successfully optimize conversions.