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Data and conversion tracking in a cookie-less world

By: Deborah O'Malley, M.Sc. & Joseph A. Hayon| Last updated December, 2021

Overview:

Soon, third-party cookies will be blocked by most major web browsers leaving optimizers and experimenters desperately picking up the crumbled pieces.

We'll have no easy way to track user events or behaviors -- let alone measure conversions.

What's an optimizer to do?

In this informative webinar replay, renowned data analytics consultant, Joseph A. Hayon, will tell you!

He shares the latest on:

  • Cookies. Mmm
  • The two most important kinds of cookies you need to know about
  • Changes happening to cookies
  • Cookies and their impact on A/B testing
  • Server-side tag management
  • Adapting to change

Grab a coffee, enjoy a cookie, and take a bite out of your privacy policy questions.

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Deborah
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Deborah
1 year ago

How do you see the future of A/B testing in a cookie-less world?

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