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Do Sliders Sabotage Sales? The Answer Isn’t So Simple

By: Deborah O’Malley| Last updated June, 2023

Do Sliders Sabotage Sales? 

The answer isn’t so simple. . .

In this article, you’ll see several historic A/B test case studies examples that support the notion sliders don’t convert. And, you’ll find out the one crucial exception to the rule.


Image Sliders

One design element that has stood the test of time is the image slider.

Sliders, also called image carousels, or rotating offers, are web elements where the pictures displayed automatically rotate through a series of images on the web page.

This popular women’s clothing retailer, Sammy Dress, shows an example of a slider:

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