The answer isn’t so simple. . .
In this article, you’ll see several historic A/B test case studies examples that support the notion sliders don’t convert. And, you’ll find out the one exception to the rule.
As we dawn into a new decade, there’s utility in examining CRO design trends that have persisted over the years.
With 2020 hindsight (pun intended) we can see what works well, and won’t doesn’t in CRO strategy.
One design element that has stood the test of time is the image slider.
Sliders, also called image carousels, or rotating offers, are web elements where the pictures displayed automatically rotate through a series of images on the web page.
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Everything you need to know about multi-armed bandit testing simply explained in easy-to-understand terms. Learn what the multi-armed bandit approach is, how it works, and whether you should consider using it as reasonable alternative to traditional hypothesis-based A/B testing.
If you've been on the hunt for the world's best-ever, most delicious, scrumptious, decadent, and richly flavorful chocolate icing, here's the recipe for it. This chocolate icing is incredibly delicious and likely the best you'll ever taste. It truly is the icing on the cake.
With GA4 inline to replace Google's current Universal Analytics (UA) platform, optimizers have been left with more questions than answers. Marketing analytics expert, "Mercer" of www.MeaasurementMarketing.io provides the answers you need while addressing the top three reasons you need to starting using GA4 now. This video interview is specifically meant for A/B testers using Google Analytics.