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AIDA Model

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Aida is a marketing model which postulates that conversion decisions are based on a four-step process involving:

A - Awareness

I - Interest

D - Desire

- Action

Awareness occurs when your customers first become mindful of your company’s products or services.

Interest happens when users are drawn towards obtaining the product or service.

Desire takes place when prospective customers decide they want to own, or be part of, the product or services.

Action happens when the shopper becomes a buyer and takes the necessary steps to acquire the product or service.

As the customer moves through your sales funnel, each step they take brings them closer to the ultimate conversion.

The model can be visualized with a graphic like this:

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