Dynamically Inserted

A strategy for creating more personalized, effective search ads in which you can customize your ad copy by placing specific search query terms within the ad.

For example, if you have a t-shirt business and have an Ad Group for your store that includes words like:

t-shirts
comfortable t-shirts
stylish t-shirts

You can use dynamic keyword insertion to show searchers more relevant ad text, like “comfortable, stylish t-shirts,” since the ad is dynamically — or automatically updated on the fly — to include the user’s search query.

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