A strategy for creating more personalized, effective search ads in which you can customize your ad copy by placing specific search query terms within the ad.
For example, if you have a t-shirt business and have an Ad Group for your store that includes words like:
You can use dynamic keyword insertion to show searchers more relevant ad text, like "comfortable, stylish t-shirts," since the ad is dynamically -- or automatically updated on the fly -- to include the user's search query.
« Back to Glossary Index
