An outcome that occurs when multiple elements on a webpage, or website, are changed simultaneously.
Radically redesigning your website is not considered a best practice because you can't accurately isolate the exact conversion effect of any one change made on your site.
Instead, you should, ideally, iteratively A/B test each element of your website to ensure longstanding conversion gains.
« Back to Glossary Index









Rapidly increase revenue with pricing strategies that convert Get the exact pricing strategies and techniques you need to test, increase conversions, and boost profits
Offer Price: $29.99 $9.99



