A term used in web analytics to describe a person who visits your website one or more times within a certain period.
The visitor is considered "unique" because s/he is only counted once during the reported period -- assuming that person is using the same device/IP address to access your site.
Because the visitor is counted only once -- despite the number of times that person visits your site -- you're able to get a more accurate measure of the number of people who are coming to your site.
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