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Can You Guess Which Test Won?

Buttons with or without the dollar sign?

Buttons with dollar sign
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Buttons without dollar sign
without_dollar_signs-smClick here to enlarge

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Difference Between Versions:

Version A – With dollar sign displayed next to donation amount Version B – Without dollar sign displayed next to donation amount

Key Performance Indicator (KPI):

Average gift (donation), Revenue Per Visitor (RPV)

Test Goal:

Increase donation amount

Traffic Source:

Direct, referral, organic

Audience:

Older females living in the United States

Organization:

Christian Appalachian Project: non-profit charitable organization

This week’s Featured Test is brought to you by:

Test Run By:

cdr-fundraising-logo

Test Run For:

christian_appalachian_project

Test Run On:

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