You’ll be given detailed, step-by-step instructions, with play-by-play screenshots, showing you exactly what’s needed to accurately set-up, run, and launch an Google A/B test in the Google Optimization platform – which includes Google Tag Manager (GTM), Google Analytics (GA), and Google Optimize.
You’ll also learn about the different types of tests you can run, and some of the best practices you should know when using these Google optimization platforms.
By the end of this guide, you’ll have the skills, knowledge, and expertise to be able to set-up and run tests on your own site, or for your clients’ sites, using the entire Google optimization suite.
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Learn about 1st and 3rd party cookies, what they are, how they work, and how changes to cookie policies will impact your A/B testing work. Find out where data collection is headed, why server-side tag management may be the answer, and what you should be be doing now to set yourself up for A/B testing success in a cookieless world.
Accurately and confidently perform Google Optimize set-up. FInd out what you need to do -- and know -- with definitions, examples, and step-by-step screenshots.
A primer explaining the 4 different types of tests you can run in Google Optimize, what they mean, and how you can use each to improve your competitive testing advantage.