You’ll be given detailed, step-by-step instructions, with play-by-play screenshots, showing you exactly what’s needed to accurately set-up, run, and launch an Google A/B test in the Google Optimization platform – which includes Google Tag Manager (GTM), Google Analytics (GA), and Google Optimize.
You’ll also learn about the different types of tests you can run, and some of the best practices you should know when using these Google optimization platforms.
By the end of this guide, you’ll have the skills, knowledge, and expertise to be able to set-up and run tests on your own site, or for your clients’ sites, using the entire Google optimization suite.
Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.
How many visitors do I need to run a statistically significant A/B test and achieve valid, reliable results? This article will tell you everything you need to know to correctly calculate sample size and test duration for a split-test. Learn sample size best practices and industry-standard tools.
The top five A/B testing ideas that you can easily, quickly, and simply test to bring increased conversions and optimize your website.
Everything you need to know about multi-armed bandit testing simply explained in easy-to-understand terms. Learn what the multi-armed bandit approach is, how it works, and whether you should consider using it as reasonable alternative to traditional hypothesis-based A/B testing.