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

The Complete Google Optimization Guide

In-depth step-by-step instructions on how to install, set-up, and run and A/B test on the Google optimization platforms

By: Deborah O’Malley| 2020

What you’ll learn

In this in-depth guide, you’re going to learn how to increase conversions and engagement on your website, through A/B testing.

You’ll be given detailed, step-by-step instructions, with play-by-play screenshots, showing you exactly what’s needed to accurately set-up, run, and launch an Google A/B test in the Google Optimization platform – which includes Google Tag Manager (GTM), Google Analytics (GA), and Google Optimize.

You’ll also learn about the different types of tests you can run, and some of the best practices you should know when using these Google optimization platforms.

By the end of this guide, you’ll have the skills, knowledge, and expertise to be able to set-up and run tests on your own site, or for your clients’ sites, using the entire Google optimization suite.

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