Version A – Desktop landing page with content laid out in a horizontal, side-by-side view; Call To Action (CTA) button integrated within bottom text section Version B – Similar page, but laid out to vertically feature content; CTA button placed above text, next to picture
Key Performance Indicator (KPI):
Clickthrough rate, Bounce rate, Time spent on page, Average orders per user, Revenue per user
Test Goal:
Determine if page layout impacts conversions
Traffic Source:
Direct, search, referral, organic, paid, affiliate, social, and existing email list
Audience:
Tesco online shoppers
Organization:
Tesco - British grocery store and third-largest retailer in the world, by gross revenue
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