Pricing Psychology Principles – When Should You Show Your Price?

When Should You Show Your Product Prices?

By: Deborah O’Malley | August 28, 2018

Before you buy something, there’s inevitably one thing you want to know: how much does it cost?The price tag  can make or break the deal.

As digital marketers, we can apply pricing psychology principles to make items appear more desirable and less expensive.

As this article explains, pricing two items similar to each other can impact sales. And, this real-life A/B case study shows manipulating numbers by offering a monthly instalment option can insanely boost sales.

Only Pro Members have access to this post. Sign up to become a Pro Member and gain access to this valuable content, plus so much more.

Learn More