Before you buy something, there’s inevitably one thing you want to know: how much does it cost?
The price tag can make or break the deal.
As digital marketers, we can apply pricing psychology principles to make items appear more desirable and less expensive.
We can also use pricing strategies and persuasive psychology to alter the way the cost of an item is perceived.
But, beyond appearances, there’s one aspect that’s crucial to consider in product pricing: timing.
When should you show your product prices?
The answer depends on the products you're selling.
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