Calculating and verifying if your test has an SRM issue is key to obtaining trustworthy test results. This short article outlines the in's and out's of SRM, describes what it is, why you need to be looking at it when testing, and how to correct for it, if an SRM issue occurs.

Online gaming sites occupy a unique market niche. Users are often tech savvy and come into the site with high expectations. To best curate content this advanced user segment, A/B testing presents unique optimization opportunities. How can you optimize your gaming site through testing? Click here to up your game. Get some state-of-the art ideas and examples.

Learn about the drawbacks of the Frequentist statistics model, why its problematic, and what you can do to overcome these issues.

Learn about the benefits of the Bayesian statistics model, why its useful, and how it overcomes many issues associated with traditional A/B testing models.

Learn about the benefits and drawbacks of allocating unequal amounts of traffic in your A/B test variants.