Difference Between Versions:
Version A – Blank box where users could input the amount they chose to contribute.
Version B – Buttons featuring fixed amounts donors could select.
Key Performance Indicator (KPI):
Transactions, revenue, Revenue Per Visitor (RPV)
Organic, direct, search, referral, paid, social and email
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Winner: Version B
World Wildlife Fund (WWF), the international wilderness preservation organization, wildly increased conversions with the clickable button design format.
Compared to the version requiring donors to input their contribution amount, the winning button design increased:
- Transactions 30.7%
- Total revenue 15.6%
- Revenue per visitor 14.7%
Why did the button design work so much better?
Click here to find out
You’ll get an insightful analysis and valuable takeaways you can apply to your own work.
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