Results: Blank Box or Buttons? Which Format Increased Online Donations?

Blank Box or Buttons? Which Format Increased Online Donations?

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Difference Between Versions:

Version A – Blank box where users could input the amount they chose to contribute.

Version B – Buttons featuring fixed amounts donors could select.


Key Performance Indicator (KPI): 

Test Goal:

Increase donations

Traffic Source: 

All: direct, search, referral, organic, paid, affiliate, email list, and social

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This week’s Featured Test is brought to you by:

Test Run By and For

World Wildlife Fund

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

B

Poll Results - The Best Guesses:

Blank Box or Buttons? Which Format Increased Online Donations?

  • Version B
  • Version A
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Winner: Version B

World Wildlife Fund (WWF), the international wilderness preservation organization, wildly increased conversions with the clickable button design format.

Compared to the version requiring donors to input their contribution amount, the winning button design increased:

  • Transactions 30.7%
  • Total revenue 15.6%
  • Revenue per visitor 14.7%

 

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

 

Why did the button design work so much better?
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Poll Results - The Best Guesses:

Blank Box or Buttons? Which Format Increased Online Donations?

  • Version B
  • Version A
Loading ... Loading ...

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Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

World Wildlife Fund

Test Run On

Visual Website Optimizer (VWO)