Blank Box or Buttons? Which Format Increased Online Donations?

Can You Guess Which Test Won?

Blank Box or Buttons? Which Format Increased Online Donations?

Blank Box

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Buttons

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Difference Between Versions:

Version A – Blank box where users could input the amount they chose to contribute. Version B – Buttons featuring fixed amounts donors could select.

Key Performance Indicator (KPI):

Donations

Test Goal:

Increase donations

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social

Blank Box or Buttons? Which Format Increased Online Donations?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

Blank Box or Buttons? Which Format Increased Online Donations?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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