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Can You Guess Which Test Won?

Deal or No Deal? Should You List the Specific Number of Deals Available?

Without number of deals shown
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With number of deals shown
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Difference Between Versions:

Version A – Link not showing the number of deals available Version B – Link showing the number of deals available

Key Performance Indicator (KPI):

Test Goal:

Increase users clicking on the "Deals" link

Traffic Source:

organic, paid

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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