Results: Deal or No Deal? Should You List the Specific Number of Deals Available?

Without number of deals shown

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With number of deals shown

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Deal or No Deal? Should You List the Specific Number of Deals Available?

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Difference Between Versions:

Version A – Link not showing the number of deals available
Version B – Link showing the number of deals available


Key Performance Indicator (KPI): 


Test Goal:

Increase users clicking on the "Deals" link

 

Traffic Source: 

organic, paid

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WINNING VERSION

B

Poll Results - The Best Guesses:

Deal or No Deal? Should You List the Specific Number of Deals Available?

  • Version B
  • Version A
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Test Details:

The Next Web (TNW), a leading online tech publisher, ran this high-tech study in-house, on their own site.


Background:

Looking to increase engagement and brand awareness, the testing team wanted to drive more traffic to the Deals section of their site’s eCommerce store. In the store, you can get tech products ranging from headphones to web hosting.

Earlier site analysis by the testing team revealed only limited traffic was clicking on the Deals section. The team wanted to increase engagement to this section of the site — without distracting users from clicking on other important navigational menu links.

To increase clicks on the Deals link, the testing team thought it could be beneficial to quantitatively label the number of deals available.

Doing so, they figured, could increase curiosity about the deals offered, without detracting from clicks on other navigational links.


 

Poll Results - The Best Guesses:

Deal or No Deal? Should You List the Specific Number of Deals Available?

  • Version B
  • Version A
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