Results: Deal or No Deal? Should You List the Specific Number of Deals Available?

Without number of deals shown

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With number of deals shown

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Deal or No Deal? Should You List the Specific Number of Deals Available?

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Difference Between Versions:

Version A – Link not showing the number of deals available
Version B – Link showing the number of deals available


Key Performance Indicator (KPI): 

Test Goal:

Increase users clicking on the "Deals" link

Traffic Source: 

organic, paid

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This week’s Featured Test is brought to you by:

Test Run By and For

The Next Web

Test Run On

Google Tag Manager

WINNING VERSION

B

Poll Results - The Best Guesses:

Deal or No Deal? Should You List the Specific Number of Deals Available?

  • Version B
  • Version A
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Winner: Version B — which listed the specific number of deals — tripled conversions for the leading online tech publisher, The Next Web (TNW).

Simply adding a number in front of the Deals tab increased the clickthrough rate (CTR) 257.8%, compared to the version without!

Results achieved 99% confidence.

Note – the next section presents a helpful Analysis that is only available to Pro Members.

Why did stating the number of the deals work so well? And what does this test show about ways to increase CTR?
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Poll Results - The Best Guesses:

Deal or No Deal? Should You List the Specific Number of Deals Available?

  • Version B
  • Version A
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Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

The Next Web

Test Run On

Google Tag Manager