Difference Between Versions:
Version A – Link not showing the number of deals available
Version B – Link showing the number of deals available
Key Performance Indicator (KPI):
Clicks on the "Deals" link
Increase users clicking on the "Deals" link
Organic and paid
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This week’s Featured Test is brought to you by:
Winner: Version B — which listed the specific number of deals — tripled conversions for the leading online tech publisher, The Next Web (TNW).
Simply adding a number in front of the Deals tab increased the clickthrough rate (CTR) 257.8%, compared to the version without!
Results achieved 99% confidence.
Why did stating the number of the deals work so well? And what does this test show about ways to increase CTR?
Click here to find out
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