Results: Deal or No Deal? Should You List the Specific Number of Deals Available?

Without number of deals shown

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With number of deals shown

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Deal or No Deal? Should You List the Specific Number of Deals Available?

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Difference Between Versions:

Version A – Link not showing the number of deals available
Version B – Link showing the number of deals available


Key Performance Indicator (KPI): 

Clicks on the "Deals" link

Test Goal:

Increase users clicking on the "Deals" link

Traffic Source: 

Organic and paid

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This week’s Featured Test is brought to you by:

Test Run By and For

The Next Web

Test Run On

Google Tag Manager

WINNING VERSION

B


Results 

Winner: Version B — which listed the specific number of deals — tripled conversions for the leading online tech publisher, The Next Web (TNW).

Simply adding a number in front of the Deals tab increased the clickthrough rate (CTR) 257.8%, compared to the version without!

Results achieved 99% confidence.

Why did stating the number of the deals work so well? And what does this test show about ways to increase CTR?
Click here to find out

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