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Can You Guess Which Test Won?

Did one version outperform?

"Download Trial" CTA
autodesk_smClick here to enlarge
Similar "Download Trial" CTA
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Difference Between Versions:

Version A – "Download Trial" CTA Version B – Similar "Download Trial" CTA

Key Performance Indicator (KPI):

Orders/visitor

Test Goal:

Increase clicks on the "Download Trial" button

Traffic Source:

Direct

Audience:

Included all visitors from the U.S. and Canada

Organization:

Autodesk - Makers of AutoCAD, the 3D CAD modeling software

This week’s Featured Test is brought to you by:

Test Run By and For:

autodesk-logo

Test Run On:

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