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Can You Guess Which Test Won?

Did the horizontal or vertical table format win?

Horizontally formatted
version_version_a-smClick here to enlarge
Vertically formatted
version_version_a-smClick here to enlarge

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Difference Between Versions:

Version A – Smart phone plan, formatted horizontally Version B – Smart phone plan, formatted vertically

Key Performance Indicator (KPI):

Clickthrough Rate (CTR), Prepaid Phone Plan Purchases

Test Goal:

Increase the number of browsers clicking and purchasing a pre-paid phone plan

Traffic Source:

Direct traffic


Users interested in a Verizon prepaid phone plan


Verizon - America's largest telecommunications provider

This week’s Featured Test is brought to you by:

Test Run By and For:


Test Run On:

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