Member Login
Can You Guess Which Test Won?

Did the Short Form or Long Form Landing Page Convert Better?

Short-form, condensed landing page
Click here to enlarge
Long-form, more detailed landing page
Click here to enlarge

Loading ... Loading ...

Difference Between Versions:

Version A: Short-form landing page with only key overview and details Version B: Long-form landing page, with additional section about the phone agents

Key Performance Indicator (KPI):

Call center leads

Test Goal:

Sell more health plans by increasing call center leads

Traffic Source:

All - primarily an older demographic, aged 65+



This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram