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Can You Guess Which Test Won?

Did the Short Form or Long Form Landing Page Convert Better?

Short-form, condensed landing page
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Long-form, more detailed landing page
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Difference Between Versions:

Version A: Short-form landing page with only key overview and details Version B: Long-form landing page, with additional section about the phone agents

Key Performance Indicator (KPI):

Call center leads

Test Goal:

Sell more health plans by increasing call center leads

Traffic Source:

All - primarily an older demographic, aged 65+

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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