Difference Between Versions:
Version A – Price shown as 10 monthly installments
Version B – Total price shown, with monthly installment amount below
Key Performance Indicator (KPI):
Engagement, Clicks on the "buy" button, Purchases, Revenue
Increase purchases and revenue
Organic, direct, search, referral, paid, social, email and affliate — Targeted at Brazilian audiences of both genders
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Winner: Version A, with the price broken down into monthly installments cashed in as the bigger winner.
Compared to the version with the total price, the variant featuring just the monthly installment increased:
- Engagement 1.6%
- Clicks on the buy button 17.6%
- Number of purchases 57.4%
- Total Revenue 825.7% — that’s not a typo!
Talk about bang for your buck.
Why did featuring the price in monthly installments make such a huge difference? Hint: it's NOT JUST about pricing. . .
Click here to find out
You’ll get an insightful analysis and valuable takeaways you can apply to your own work.
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