Results: Display the Total Price or Monthly Installment?

Display the Total Price or Monthly Installment?

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Difference Between Versions:

Version A – Price shown as 10 monthly installments 

Version B –  Total price shown, with monthly installment amount below


Key Performance Indicator (KPI): 

Test Goal:

Increase purchases and revenue

Traffic Source: 

organic,direct,search,referral,paid,social,email,affliate

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Test Run By

Corebiz

Test Run For

JoiasGold

Test Run On

Optimizely

WINNING VERSION

A

Poll Results - The Best Guesses:

Display the Total Price or Monthly Installment?

  • Version A
  • Version B
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Winner: Version A, with the price broken down into monthly installments cashed in as the bigger winner.

Corebiz, a Brazilian digital marketing agency, conducted this powerful pricing study for their client, Joias Gold, a Brazilian jewelry retailer.

Compared to the version with the total price, the variant featuring just the monthly installment increased:

  • Engagement 1.6%
  • Clicks on the buy button 17.6%
  • Number of purchases 57.4%
  • Total Revenue 825.7% — that’s not a typo!

Talk about bang for your buck.

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

Why did featuring the price in monthly installments make such a huge difference? Hint: it's NOT JUST about pricing. . .
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Poll Results - The Best Guesses:

Display the Total Price or Monthly Installment?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By

Corebiz

Test Run For

JoiasGold

Test Run On

Optimizely