Results: Display the Total Price or Monthly Installment?

Display the Total Price or Monthly Installment?

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Difference Between Versions:

Version A – Price shown as 10 monthly installments 

Version B –  Total price shown, with monthly installment amount below


Key Performance Indicator (KPI): 

Engagement, Clicks on the "buy" button, Purchases, Revenue

Test Goal:

Increase purchases and revenue

Traffic Source: 

Organic, direct, search, referral, paid, social, email and affliate — Targeted at Brazilian audiences of both genders

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This week’s Featured Test is brought to you by:

Test Run By

Corebiz

Test Run For

JoiasGold

Test Run On

Optimizely

WINNING VERSION

A


Results 

Winner: Version A, with the price broken down into monthly installments cashed in as the bigger winner.

Corebiz, a Brazilian digital marketing agency, conducted this powerful pricing study for their client, Joias Gold, a Brazilian jewelry retailer.

Compared to the version with the total price, the variant featuring just the monthly installment increased:

  • Engagement 1.6%
  • Clicks on the buy button 17.6%
  • Number of purchases 57.4%
  • Total Revenue 825.7% — that’s not a typo!

Talk about bang for your buck.

Why did featuring the price in monthly installments make such a huge difference? Hint: it's NOT JUST about pricing. . .
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

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