Results: Display the Total Price or Monthly Installment?

Display the Total Price or Monthly Installment?

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Difference Between Versions:

Version A – Price shown as 10 monthly installments 

Version B –  Total price shown, with monthly installment amount below


Key Performance Indicator (KPI): 

Revenue, engagement


Test Goal:

Increase purchases and revenue

 

Traffic Source: 

organic,direct,search,referral,paid,social,email,affliate

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Test Run By

Corebiz

Test Run For

JoiasGold

Test Run On

Optimizely

WINNING VERSION

A

Poll Results - The Best Guesses:

Display the Total Price or Monthly Installment?

  • Version A
  • Version B
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Test Details:

With Brazil in a deep economic recession, according to the World Bank, luxury items, like gold rings and necklaces, have become a tougher sell.

This is bad news for luxury Brazilian jewlery retailer, Joias Gold. The jewelry company has had to seriously innovate to keep up sales.

Thankfully, they’ve been able to do so with the help of Corebiz — a Brazilian digital marketing agency focussed on on web optimization and catering to the customer experience.


Background & Testing Goal:

One way Corebiz has enhanced the customer experience is through evaluating Joias’ Gold pricing strategies.

Because of tough economic times, Corebiz’s testing team wondered whether most people preferred paying for purchases in one lump sum, or in monthly installments.

To find out, the team analyzed 10 months of Joias Gold’s customer purchase history. They learned that far more customers paid in monthly installments — rather than lump sum payments.


 

 

Poll Results - The Best Guesses:

Display the Total Price or Monthly Installment?

  • Version A
  • Version B
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COMMENTS: Tell Us Your Thoughts.

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MalcolmBryan TrilliCROpractitioner Recent comment authors
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CROpractitioner
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CROpractitioner

Just wondering why this wasn’t split 50/50? the variation received the most traffic so of course the revenue was up for the variation…this is misleading.

Bryan Trilli
Guest

Does the 826% increase in revenue take into account that the installment pricing page received 4x as much traffic? In other words, is it comparing total revenue or revenue per visitor?

Malcolm
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Malcolm

The numbers look off. I don’t think there is enough volume on this test to be 99% significant. Also, why is it not a 50/50 test?

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