To increase product purchases should you use or lose a countdown timer?

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Can You Guess Which Test Won?

Does a countdown timer help or hinder online sales?

With countdown timer

version_a-with_countdown_timer-miss_etam

Without countdown timer

version_b-without_countdown_timer-miss_etam

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Difference Between Versions:

Version A – Product Display Page (PDP) with countdown timer in bottom, right corner
Version B – Exact same page but without the countdown timer

Key Performance Indicator (KPI):

Product purchases

Test Goal:

Increase the number of visitors making a purchase with the free shipping offer

Traffic Source:

Email, organic, direct, affiliate, display, paid search (in that order)

Audience:

Online shoppers interested in women's clothing

Organization:

Miss Etam: Dutch women's fashion retailer

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