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Can You Guess Which Test Won?

Does a countdown timer help or hinder online sales?

With countdown timer
version_a-with_countdown_timer-miss_etam
Without countdown timer
version_b-without_countdown_timer-miss_etam

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Difference Between Versions:

Version A Product Display Page (PDP) with countdown timer in bottom, right corner
Version B Exact same page but without the countdown timer

Key Performance Indicator (KPI):

Product purchases

Test Goal:

Increase the number of visitors making a purchase with the free shipping offer

Traffic Source:

Email, organic, direct, affiliate, display, paid search (in that order)

Audience:

Online shoppers interested in women's clothing

Organization:

Miss Etam: Dutch women's fashion retailer

This week’s Featured Test is brought to you by:

Test Run By:

die-nieuwe-zaak-logo

Test Run For:

miss_etam-logo

Test Run On:

Visual Website Optimizer
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