Results: Does Search Bar Size Matter?

Does Search Bar Size Matter?

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Difference Between Versions:

Version A – Larger search bar, doubled in size, shown on the homepage

Version B –  Smaller search bar, shown on the homepage


Key Performance Indicator (KPI): 

Total revenue

Test Goal:

Increase on-site searches and revenue

Traffic Source: 

Organic, direct, search, referral, paid, social, email and affliate

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This week’s Featured Test is brought to you by:

Test Run By

Elite SEM

Test Run For

Natchez

Test Run On

Optimizely

WINNING VERSION

A


Results 

Winner: Version A

Elite SEM, an award-winning digital marketing agency, conducted this smart search bar test for their client Natchez, an outdoor products and survival gear supplier.

Doubling the size of the search bar – on the homepage only – the team found conversions increased all the way down the funnel.

On the homepage itself, the larger search bar created a 7.9% gain in search bar clicks, compared to the smaller sized bar.

Site-wide, the larger search bar resulted in a 2% increase in search bar clicks.

At the end of the funnel, the larger search bar translated to a 7.5% increase in revenue, at 99% confidence.

Why did making such a small change on the homepage impact results all the way down the funnel?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

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