Does search bar size matter?

Can You Guess Which Test Won?

Does Search Bar Size Matter?

Larger Search Bar

Smaller Search Bar

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Difference Between Versions:

Version A – Larger search bar, doubled in size, shown on the homepage
Version B – Smaller search bar, shown on the homepage

Key Performance Indicator (KPI):

Engagement, Searches, Revenue

Test Goal:

Increase on-site searches and revenue

Traffic Source:

Organic, direct, search, referral, paid, social, email, affiliate

Audience:

Primarily male shoppers, aged 35 and older, who resided in the U.S. and had shopped at Natchez before

Organization:

Natchez: Outdoor products and survival gear retailer

Does Search Bar Size Matter?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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Does Search Bar Size Matter?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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