Difference Between Versions:
Version A – Larger search bar, doubled in size, shown on the homepage
Version B – Smaller search bar, shown on the homepage
Key Performance Indicator (KPI):
Increase on-site searches and revenue
Organic, direct, search, referral, paid, social, email and affliate
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Winner: Version A
On the homepage itself, the larger search bar created a 7.9% gain in search bar clicks, compared to the smaller sized bar.
Site-wide, the larger search bar resulted in a 2% increase in search bar clicks.
At the end of the funnel, the larger search bar translated to a 7.5% increase in revenue, at 99% confidence.
Why did making such a small change on the homepage impact results all the way down the funnel?
Click here to find out
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