Results: Does Search Bar Size Matter?

Does Search Bar Size Matter?

Loading ... Loading ...

Difference Between Versions:

Version A – Larger search bar, doubled in size, shown on the homepage

Version B –  Smaller search bar, shown on the homepage


Key Performance Indicator (KPI): 

Test Goal:

Increase on-site searches and revenue

Traffic Source: 

organic, direct, search, referral, paid, social, email, affliate

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Get Your A/B Test Featured!

Submit your A/B test and see it showcased on the site. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you with valuable, free brand exposure. Submit Your Study
This week’s Featured Test is brought to you by:

Test Run By

Elite SEM

Test Run For

Natchez

Test Run On

Optimizely

WINNING VERSION

A

Poll Results - The Best Guesses:

Does Search Bar Size Matter?

  • Version A
  • Version B
Loading ... Loading ...

Winner: Version A

Elite SEM, an award-winning digital marketing agency, conducted this smart search bar test for their client Natchez, an outdoor products and survival gear supplier.

Doubling the size of the search bar – on the homepage only – the team found conversions increased all the way down the funnel.

On the homepage itself, the larger search bar created a 7.9% gain in search bar clicks, compared to the smaller sized bar.

Site-wide, the larger search bar resulted in a 2% increase in search bar clicks.

At the end of the funnel, the larger search bar translated to a 7.5% increase in revenue, at 99% confidence.

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

Why did making such a small change on the homepage impact results all the way down the funnel?
Unlock Pro Membership Access

Poll Results - The Best Guesses:

Does Search Bar Size Matter?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By

Elite SEM

Test Run For

Natchez

Test Run On

Optimizely