Results: Sneaky, Sneaky: Show All Sneakers? Or Showcase Just One?

Signup pop-up showing multiple sneakers

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Signup box showcasing one pair of sneakers

Click here to enlarge

Sneaky, Sneaky: Show All Sneakers? Or Showcase Just One?

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Difference Between Versions:

Version A: Email signup pop-up showing multiple sneakers
Version B: 
Email signup page showcasing only one pair of sneakers


Key Performance Indicator (KPI): 

Email sign-ups


Test Goal:

Increase email sign-up subscriptions

 

Traffic Source:

Search, Referral, Social

 

Audience: 

 

Organization: 

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This week’s Featured Test is brought to you by:

Test Run By

Conversion Rate Store

Test Run For

Le Boutique

Test Run On

Google Optimize

WINNING VERSION

A

Poll Results - The Best Guesses:

Sneaky, Sneaky: Show All Sneakers? Or Showcase Just One?

  • Version A
  • Version B
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Test Details:

The creative conversion agency, Conversion Rate Store, ran this sneaky sneaker study for their client, Le Boutique, a popular apparel shopping club, with over 4 million monthly visitors.


Background:

Le Boutique is a Russian retailer requiring visitors to signup in order to shop and get special deals. The signup requirement is similar to the popular American shopping site, Wish. If you want access to a variety of great goods, you gotta give your email address first.

The goal of this study — which ran as part of a series of tests — was to determine the best format for increasing email signups.

To quantitatively crush this quest, the testing team starting by conducting an extensive data-drive analytics audit. Clickmapping data, session recordings, and online surveys were all put together to fully understand shopper behavior.

 

 

Poll Results - The Best Guesses:

Sneaky, Sneaky: Show All Sneakers? Or Showcase Just One?

  • Version A
  • Version B
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