Results: Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

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Difference Between Versions:

Version A – Halloween-themed creative
Version B – Standard creative


Key Performance Indicator (KPI): 


Test Goal:

Increase number of leads clicking "Get Quote" button

 

Traffic Source: 

paid, social

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Test Run By

Iacoca Blue Advertising

Test Run On

Facebook

WINNING VERSION

A

Poll Results - The Best Guesses:

Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

  • Version A
  • Version B
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Test Details:

Iacoca Blue Advertising is a digital agency focused on creative advertising.

They conducted this spookingly smart Halloween Facebook ad test for their client, an auto dealership.

The test goal was to see if a Halloween-themed ad creative increased interest during the month of October.


Background:

The agency had run some holiday-themed ads in the past and noticed they seemed to perform well – but never had any quantifiable results. This time, they wanted to concretely see if a holiday-themed ad would indeed outperform.


Hypothesis:

Based on past experience, the agency expected the Halloween-themed ad would bring in about 15-20% more leads.

But, they also realized having such a specific themed ad might not work well during the entire month of October, so decided to test.


 

 

Poll Results - The Best Guesses:

Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

  • Version A
  • Version B
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