Results: Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

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Difference Between Versions:

Version A – Halloween-themed creative
Version B – Standard creative


Key Performance Indicator (KPI): 

Test Goal:

Increase number of leads clicking "Get Quote" button

Traffic Source: 

paid, social

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Test Run By

Iacoca Blue Advertising

Test Run On

Facebook

WINNING VERSION

A

Poll Results - The Best Guesses:

Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

  • Version A
  • Version B
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Winner: Version A, the Halloween-themed creative.

The digital agency Iacoca Blue Advertising, ran this revealing Halloween Facebook ad test for their auto dealer client.

Looking to determine if a Halloween-themed creative performed better during the month of October, the ad agency found a scary difference in conversions!

The Halloween-themed ad outperformed the standard creative, increasing leads 48%.

Note – this helpful Analysis section is typically only available to Pro Members.

Why did the Halloween-themed creative work so much more effectively? And, what implication does the finding have for your Facebook ads?
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Poll Results - The Best Guesses:

Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By

Iacoca Blue Advertising

Test Run On

Facebook