Results: Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

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Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A – Halloween-themed creative
Version B – Standard creative

Key Performance Indicator (KPI): 


Test Goal:

Increase number of leads clicking "Get Quote" button

Traffic Source: 

Paid and social — All Facebook users in the targeted city

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This week’s Featured Test is brought to you by:

Test Run By

Iacoca Blue Advertising

Test Run On





Winner: Version A, the Halloween-themed creative.

The digital agency Iacoca Blue Advertising, ran this revealing Halloween Facebook ad test for their auto dealer client.

Looking to determine if a Halloween-themed creative performed better during the month of October, the ad agency found a scary difference in conversions!

The Halloween-themed ad outperformed the standard creative, increasing leads 48%.

Why did the Halloween-themed creative work so much more effectively? And, what implication does the finding have for your Facebook ads?
Click here to find out

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