Trick or Treat! Does a Halloween-Themed Creative Do Better in October? - GuessTheTest

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Can You Guess Which Test Won?

Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

Halloween-themed

version_a-orange-sm

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Standard creative

version_b-teal-sm

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Difference Between Versions:

Version A – Halloween-themed creative Version B – Standard creative

Key Performance Indicator (KPI):

Test Goal:

Increase number of leads clicking "Get Quote" button

Traffic Source:

paid, social

Audience:

Facebook ad users

Organization:

Iacoco Blue for anonymous car client

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Test Run By:

Test Run On: