Difference Between Versions:
Version A – Halloween-themed creative
Version B – Standard creative
Key Performance Indicator (KPI):
Increase number of leads clicking "Get Quote" button
Paid and social — All Facebook users in the targeted city
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This week’s Featured Test is brought to you by:
Winner: Version A, the Halloween-themed creative.
The digital agency Iacoca Blue Advertising, ran this revealing Halloween Facebook ad test for their auto dealer client.
Looking to determine if a Halloween-themed creative performed better during the month of October, the ad agency found a scary difference in conversions!
The Halloween-themed ad outperformed the standard creative, increasing leads 48%.
Why did the Halloween-themed creative work so much more effectively? And, what implication does the finding have for your Facebook ads?
Click here to find out
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