Results: Which AdWords Approach Resulted In More Subscriber Sign-Ups?

AdWords search keyword shown

Click here to enlarge

"Free" and "save" emphasized - No AdWords keywords shown

Click here to enlarge

Which AdWords Approach Resulted In More Subscriber Sign-Ups?

Loading ... Loading ...

Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A –Sign-up page with imagery and text featuring a keyword used during the user’s AdWords search

Version B –  Similar page, but with a standard image. Text featured the words “free” and “save” — not the AdWords keywords


Key Performance Indicator (KPI): 

Subscriber sign-ups

Test Goal:

Increase number of users giving their email, or joining through Facebook

Traffic Source: 

Paid — Users searching keywords, then clicking on relevant AdWords links

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Get Your A/B Test Featured!

Submit your A/B test and see it showcased on the site. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you with valuable, free brand exposure. Submit Your Study
This week’s Featured Test is brought to you by:

Test Run By and For

Secret Escapes

Test Run On

Google AdWords

Test Run On

Optimizely

WINNING VERSION

A


Results 

Winner: Version A, with the imagery and text matching the user’s AdWords keyword search, was the strong winner.

The AdWords-matched page lifted sign-ups 32.6%, compared to the version emphasizing the “free” offer. Results achieved 99% confidence.

SecretEscapes.com, a members’ only travel site, offering deep discounts on luxury getaways, revealed some secrets about what made this advanced AdWords test so successful.

What are they? And, how can you apply them to your own work?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

Only Pro Members have access to this post. Sign up to become a Pro Member and gain access to this valuable content, plus so much more.

Learn More.