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Can You Guess Which Test Won?

Which button combination increased property leads?

Three contact options
version_a-sm-wbClick here to enlarge
Two contact options
version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Three ways to contact the listing agent: through WhatsApp, by requesting a visit, or asking for more information Version B – Two ways to contact the listing agent: by requesting a visit or asking for more information

Key Performance Indicator (KPI):

Contact inquires

Test Goal:

Increase leads contacting a property listing agent

Traffic Source:

All traffic; 98% Brazilian audience


Brazilians interested in renting or buying property


ViviaReal - Brazil's largest real estate marketplace

This week’s Featured Test is brought to you by:

Test Run By and For:


Test Run On:

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