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Which button copy increased clickthrough rate conversions?

"Order now" button text

"Next step/Next" button text

Difference Between Versions:

Version A – Cart page featuring a purple primary Call To Action (CTA) button stating “Order now”
Version B – Same page but with the CTA buttons stating "Next" and "Next step"

Key Performance Indicator (KPI):

Clickthrough rate (CTR)

Test Goal:

Increase Internet, phone, and TV bundled package orders

Traffic Source:

Organic and paid

Audience:

Prospects looking at bundled plans

Organization:

Vodafone: Large telecommunications company

Which button copy increased clickthrough rate conversions?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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Which button copy increased clickthrough rate conversions?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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