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Can You Guess Which Test Won?

Which Email Capture Format Worked Best?

Pop-up email capture form
reyn_spooner-bvac-version_a-sm
Drawer-style email capture form
reyn_spooner-bvac-version_b-sm

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Difference Between Versions:

Version A –Pop-up style email capture form Version B –Drawer-style email capture form

Key Performance Indicator (KPI):

Total emails captured, and Revenue Per Visitor (RPV)

Test Goal:

Increase the number of people submitting their email addresses and purchasing items

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, and existing email list

Audience:

Online shoppers

Organization:

Reyn Spooner: American fashion design retailer

This week’s Featured Test is brought to you by:

Test Run By:

bvaccel-logo-300x158

Test Run For:

reyn_spooner_logo

Test Run On:

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