Results: Which Facebook Ad Converted Better For Mobile Visitors?

Without request to comment

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Which Facebook Ad Converted Better For Mobile Visitors?

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Difference Between Versions:

Version AMobile Facebook ad asking mobile users to comment

Version B –  Exact same ad, but no request to comment


Key Performance Indicator (KPI): 

Facebook ad leads


Test Goal:

Increase engagement on the Facebook ad, resulting in more players visiting the online gaming site

 

Traffic Source: 

Paid, social

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WINNING VERSION

B

Poll Results - The Best Guesses:

Which Facebook Ad Converted Better For Mobile Visitors?

  • Version A
  • Version B
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Test Details:

RummyCirlce.com, India’s largest online Rummy site, played their cards right with this fascinating Facebook ad test.


Background & Testing Goal:

This study was part of a larger Facebook ad test series.

In their initial study, RummyCircle.com’s testing team looked at whether asking desktop users to comment on their Facebook ad increased online gaming conversions.

It did.

Engaged desktop users – who commented on the ad – were more likely to click to RummyCircle.com’s site and start gaming.

The testing team wanted to know if the same results would hold true with mobile viewers.

The distinction between desktop and mobile Facebook ad viewers was especially pertinent because, at the time of the test, desktop users saw ads with an automatically expanded comment box that displayed the user’s profile picture. The comment box appeared like this:

 

Poll Results - The Best Guesses:

Which Facebook Ad Converted Better For Mobile Visitors?

  • Version A
  • Version B
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oh_snap-mobile

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