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Can You Guess Which Test Won?

Which Facebook Ad Converted Better For Mobile Visitors?

With request to comment
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Without request to comment
Click here to enlarge

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Difference Between Versions:

Version AMobile Facebook ad asking mobile users to comment Version B –  Exact same ad, but no request to comment

Key Performance Indicator (KPI):

Facebook ad leads

Test Goal:

Increase engagement on the Facebook ad, resulting in more players visiting the online gaming site

Traffic Source:

Paid, social



This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram