Results: Which Facebook Ad Converted Better For Mobile Visitors?

Without request to comment

Click here to enlarge

Which Facebook Ad Converted Better For Mobile Visitors?

Loading ... Loading ...

Difference Between Versions:

Version A – Mobile Facebook ad asking mobile users to comment

Version B –  Exact same ad, but no request to comment


Key Performance Indicator (KPI): 

Test Goal:

Increase engagement on the Facebook ad, resulting in more players visiting the online gaming site

Traffic Source: 

paid, social

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Get Your A/B Test Featured!

Submit your A/B test and see it showcased on the site. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you with valuable, free brand exposure. Submit Your Study
This week’s Featured Test is brought to you by:

Test Run By and For

RummyCircle.com

Test Run On

RummyCircle.com

WINNING VERSION

B

Poll Results - The Best Guesses:

Which Facebook Ad Converted Better For Mobile Visitors?

  • Version A
  • Version B
Loading ... Loading ...

Winner: Version B, the mobile Facebook ad that did NOT ask users to comment was the strong winner.

Surprised by this result?

So was Rummy Circle.com, India’s largest online gaming site.

In a previous study, with desktop users, the testing team found asking viewers to comment on the Facebook ad worked best.

But, in the test, with mobile users, the opposite was true.

Not asking mobile users to comment on the Facebook ad generated 10.1% more clicks on the ad, creating 59.4% more Facebook ad leads.

Of these leads, 261.1% more clicked to RummyCircle.com’s site, resulting in a 224.7% lower Cost Per Acquisition (CPA) rate. Results achieve 99% confidence.

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

Why did removing the comment request in the ad work best for mobile users?
Unlock Pro Membership Access

Poll Results - The Best Guesses:

Which Facebook Ad Converted Better For Mobile Visitors?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

RummyCircle.com

Test Run On

RummyCircle.com