Results: Which Facebook Ad Converted Better For Mobile Visitors?

Without request to comment

Click here to enlarge

Which Facebook Ad Converted Better For Mobile Visitors?

Loading ... Loading ...

Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A – Mobile Facebook ad asking mobile users to comment

Version B –  Exact same ad, but no request to comment


Key Performance Indicator (KPI): 

Cost Per Acquisition (CPA)

Test Goal:

Increase engagement on the Facebook ad, resulting in more players visiting the online gaming site

Traffic Source: 

Paid and social — Mobile Facebook users

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

Become a Better Digital Marketer

Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Get Your A/B Test Featured!

Submit your A/B test and see it showcased on the site. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you with valuable, free brand exposure. Submit Your Study
This week’s Featured Test is brought to you by:

Test Run By and For

RummyCircle.com

Test Run On

RummyCircle.com

WINNING VERSION

B


Results 

Winner: Version B, the mobile Facebook ad that did NOT ask users to comment was the strong winner.

Surprised by this result?

So was Rummy Circle.com, India’s largest online gaming site.

In a previous study, with desktop users, the testing team found asking viewers to comment on the Facebook ad worked best.

But, in the test, with mobile users, the opposite was true.

Not asking mobile users to comment on the Facebook ad generated 10.1% more clicks on the ad, creating 59.4% more Facebook ad leads.

Of these leads, 261.1% more clicked to RummyCircle.com’s site, resulting in a 224.7% lower Cost Per Acquisition (CPA) rate. Results achieve 99% confidence.

Why did removing the comment request in the ad work best for mobile users?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

Only Pro Members have access to this post. Sign up to become a Pro Member and gain access to this valuable content, plus so much more.

Learn More.