Which Facebook ad generated more leads? - GuessTheTest

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Can You Guess Which Test Won?

Which Facebook ad generated more leads?

Halloween-themed Facebook ad

facebook_ad_creative-version_b

Non Halloween-themed Facebook ad

facebook_ad-version_a

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Difference Between Versions:

Version A – Halloween-themed creative; featured orange and black color scheme with candy background
Version B – Non Halloween-themed creative; featured blue and white color scheme with polka dots

Key Performance Indicator (KPI):

Leads, Link Clicks, Cost Per Mille (CPM), Cost Per Click (CPC), Clickthrough Rate (CTR)

Test Goal:

Increase the number of leads booking a test drive

Traffic Source:

Facebook users

Audience:

Targeted Facebook ad users

Organization:

Hyundai: Car company

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