Results: Which Facebook Ad Generated More Leads?

Halloween-themed Facebook ad

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Non Halloween-themed Facebook ad

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Which Facebook Ad Generated More Leads?

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Difference Between Versions:

Version A – Halloween-themed creative; featured orange and black color scheme with candy background
Version B – Non Halloween-themed creative; featured blue and white color scheme with polka dots


Key Performance Indicator (KPI): 

Leads, Link Clicks, Cost Per Mille (CPM), Cost Per Click (CPC), Clickthrough Rate (CTR)


Test Goal:

Increase the number of leads booking a test drive

 

Traffic Source:

Facebook users

 

Audience: 

Targeted Facebook ad users

 

Organization: 

Hyundai: Car company

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Test Run By

Iacoca Blue Advertising

Test Run For

Hyundai

Test Run On

Facebook

WINNING VERSION

B

Poll Results - The Best Guesses:

Which Facebook Ad Generated More Leads?

  • Version A
  • Version B
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The standard creative generated more leads (even though it lost on many other metrics)


Test Details & Background:

Iacoca Blue Advertising is a data-driven digital agency focused on creative advertising.

They conducted this tastefully treated Halloween Facebook ad creative test for their Canadian car client, Penticton Hyundai.

The test goal was to see if, during the month of October, the Halloween-themed creative would generate more leads, interested in booking a test drive.

With a successful A/B test result from a previous Halloween-themed Facebook ad experiment, the testing team wanted to verify if the holiday-themed creative would once again win.


 

Poll Results - The Best Guesses:

Which Facebook Ad Generated More Leads?

  • Version A
  • Version B
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5
COMMENTS: Tell Us Your Thoughts.

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Melissa
Member
Melissa

I chose version B because the creative looked more appealing and inviting, less distracting and cleaner. To me, the messaging was clearer in version B. But then again, who doesn’t love candy falling from the sky?

Chika A
Guest

Was the landing page also updated to reflect the theme of halloween to maintain consistency between the ad and the landing page?

Adam
Guest

Hi Chika, unfortunately, in this case, we weren’t able to edit the landing page. So both went to the dealers’ inventory page for the vehicle included in the offer.

Thanks!

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