guess_the_test-white-green
Member Login
guess_the_test-white-green
Menu
Can You Guess Which Test Won?

Which Facebook Ad Generated More Leads?

Halloween-themed Facebook ad
version_a-smClick here to enlarge
Non Halloween-themed Facebook ad
version_b-smClick here to enlarge

Loading ... Loading ...

Difference Between Versions:

Version A – Halloween-themed creative; featured orange and black color scheme with candy background Version B – Non Halloween-themed creative; featured blue and white color scheme with polka dots

Key Performance Indicator (KPI):

Leads, Link Clicks, Cost Per Mille (CPM), Cost Per Click (CPC), Clickthrough Rate (CTR)

Test Goal:

Increase the number of leads booking a test drive

Traffic Source:

Facebook users

Audience:

Targeted Facebook ad users

Organization:

Hyundai: Car company

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

hyundai_logo

Test Run On:

eyechevron-downarrow-circle-upmagnifiercrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram