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Can You Guess Which Test Won?

Which format increased internet orders?

With blue bar visual indicator
t-mobile-with_visual_indicator-version_a-smClick here to enlarge
With text titles
t-mobile-with_title_text-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Pricing page with a blue bar serving as a visual indicator of the plan features
Version B – Exact same page but with text titles to differentiate the plan features

Key Performance Indicator (KPI):

Average Order Value (AOV)

Test Goal:

Increase sales of the more faster, more expensive 40 Mb and 80 Mb internet plans

Traffic Source:

Primarily (70%) paid traffic, but with a (30%) mix of direct, search, referral, organic, affiliate, social, and existing email subscribers


Dutch shoppers interested in internet plans


T-Mobile: phone and internet provider

This week’s Featured Test is brought to you by:

Test Run By:

Greenhouse Group

Test Run For:

Test Run On:

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram