Version A – Pricing page with a blue bar serving as a visual indicator of the plan features Version B – Exact same page but with text titles to differentiate the plan features
Key Performance Indicator (KPI):
Average Order Value (AOV)
Test Goal:
Increase sales of the more faster, more expensive 40 Mb and 80 Mb internet plans
Traffic Source:
Primarily (70%) paid traffic, but with a (30%) mix of direct, search, referral, organic, affiliate, social, and existing email subscribers
