Results: Which free shipping offer won?

Free shipping on orders over $99

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Free shipping on orders over $199

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Which free shipping offer won?

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Difference Between Versions:

Version A – Free shipping offer, for orders over $99
Version B – Same offer, but for order over $199


Key Performance Indicator (KPI): 

Average Order Value (AOV) and Revenue Per Visitor (RPV)


Test Goal:

Determine if users will add more to their cart to receive free shipping

 

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, and existing customer email list

 

Audience: 

Online shoppers

 

Organization: 

SpiritHoods: Animal-inspired faux fur clothing products

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This week’s Featured Test is brought to you by:

Test Run For

Spirit Hoods

Test Run By

Brand Value Accelerator

Test Run On

Optimizely

WINNING VERSION

B

Poll Results - The Best Guesses:

Which free shipping offer won?

  • Version A
  • Version B
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Surprised?

Read on to learn more. . .


Test Details & Background:

Will users spend more to receive free shipping?

That was the question Brand Value Accelerator (BVA), the eCommerce optimization agency, set-out to test for their client, SpiritHoods, a unique retailer offering animal-inspired faux fur clothing and products.

Looking to increase SpirtHood’s sales, the testing team wondered what the optimal free shipping threshold was — to get people spending more, to qualify for free shipping.


 

Poll Results - The Best Guesses:

Which free shipping offer won?

  • Version A
  • Version B
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