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Can You Guess Which Test Won?

Which Upsell Format Converted Best?

Upsell offer placed directly above "buy now" button
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Upsell formatted as a pop-up
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Difference Between Versions:

Version A: Placed directly above "buy now" button; formatted with a radio button Version B: Formatted as an overlay/pop-up; displayed after the course was added to cart

Key Performance Indicator (KPI):

Average Order Value (AOV)

Test Goal:

Increase the number of people adding course workbooks

Traffic Source:

All – Direct, search, referral, organic, paid, affiliate, email list, and social



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