Results: Which Upsell Format Converted Best?

Upsell offer placed directly above "buy now" button

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Upsell formatted as a pop-up

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Which Upsell Format Converted Best?

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Difference Between Versions:

Version A: Placed directly above “buy now” button; formatted with a radio button
Version B:
Formatted as an overlay/pop-up; displayed after the course was added to cart


Key Performance Indicator (KPI): 

Average Order Value (AOV)


Test Goal:

Increase the number of people adding course workbooks

 

Traffic Source: 

All – Direct, search, referral, organic, paid, affiliate, email list, and social

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This week’s Featured Test is brought to you by:

Test Run By

Brand Value Accelerator

Test Run For

Tony Robbins

Test Run On

Optimizely

WINNING VERSION

A

Poll Results - The Best Guesses:

Which Upsell Format Converted Best?

  • Version B
  • Version A
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Test Details:

Inspirational self-help guru, Tony Robbins, knows a thing or two about achieving personal best. He’s all about optimization — both literally and figuratively.

To optimize sales for his online store, he turned to the leading eCommerce marketing agency, Brand Value Accelerator.

Together, they explored the optimal way to increase upsell purchases of a hardcopy workbook, sold with a Tony Robbins online course.


 

 

Poll Results - The Best Guesses:

Which Upsell Format Converted Best?

  • Version B
  • Version A
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