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Can You Guess Which Test Won?

With fewer or more details?

Fewer details with less information
extra_space_storage-version-a-smClick here to enlarge
More details with added information
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Difference Between Versions:

Version A – Storage facility page with the key details to reserve a storage locker
Version B – More detailed storage facility page with several extra images and links

Key Performance Indicator (KPI):

Storage locker reservations and move-in rates

Test Goal:

Increase the number of storage shoppers reserving and moving their belongings into a storage locker

Traffic Source:

Paid and organic

Audience:

Desktop users searching for storage facilities

Organization:

Extra Space Storage: self-storage provider

This week’s Featured Test is brought to you by:

Test Run By and For:

extra_space-storage

Test Run On:

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