Results: With or Without the Privacy Guarantee?

With or Without the Privacy Guarantee?

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Difference Between Versions:

Version A – With privacy guarantee, in yellow text, directly under the red CTA button

Version B – Without privacy guarantee under the red CTA button

Key Performance Indicator (KPI): 

Form submissions

Test Goal:

Increase sign-ups

Traffic Source: 

Organic, direct, search, referral, paid, social and email

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Winner: Version A

Delivra, an email marketing automation platform, found adding a privacy guarantee under the Call To Action (CTA) button increased form submissions by 35%, at 99% confidence.


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