Results: With or Without the Privacy Guarantee?

With or Without the Privacy Guarantee?

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Difference Between Versions:

Version A – With privacy guarantee, in yellow text, directly under the red CTA button

Version B – Without privacy guarantee under the red CTA button


Key Performance Indicator (KPI): 

Test Goal:

Increase sign-ups

Traffic Source: 

All: direct, search, referral, organic, paid, affiliate, email list, and social

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This week’s Featured Test is brought to you by:

Test Run By and For

Delivra

Test Run On

Unbounce

WINNING VERSION

A

Poll Results - The Best Guesses:

With or Without the Privacy Guarantee?

  • Version A
  • Version B
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Winner: Version A

Delivra, an email marketing automation platform, found adding a privacy guarantee under the Call To Action (CTA) button increased form submissions by 35%, at 99% confidence.

 

You’ll get an insightful analysis and valuable takeaways you can apply to your own work.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

 

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Unlock Pro Membership Access

Poll Results - The Best Guesses:

With or Without the Privacy Guarantee?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

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Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

Delivra

Test Run On

Unbounce