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Difference Between Versions:

Version A – With privacy guarantee, in yellow text, directly under the red CTA button
Version B – Without privacy guarantee under the red CTA button

Key Performance Indicator (KPI):

Sign-ups

Test Goal:

Increase sign-ups

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social

Audience:

Users interested in the platform and eBook

Organization:

Delivra: email marketing automation platform

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Difference Between Versions:

Key Performance Indicator (KPI):

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Traffic Source:

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With or Without the Privacy Guarantee?

Difference Between Versions:

Key Performance Indicator (KPI):

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Traffic Source:

Audience:

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This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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