With or Without the Privacy Guarantee?

Results: With or Without the Privacy Guarantee?

With Privacy Guarantee

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GUESS VERSION A

Without Privacy Guarantee

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GUESS VERSION B

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Difference Between Versions:
Version A – With privacy guarantee, in yellow text, directly under the red CTA button
Version B – Without privacy guarantee under the red CTA button
Key Performance Indicator (KPI):
Form submissions
Test Goal:
Increase sign-ups
Traffic Source:
Organic, direct, search, referral, paid, social and email

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WINNING VERSION

Results

Winner: Version A

Delivra, an email marketing automation platform, found adding a privacy guarantee under the Call To Action (CTA) button increased form submissions by 35%, at 99% confidence.

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Results: With or Without the Privacy Guarantee?