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Can You Guess Which Test Won?

With Or Without the "Add to Cart" Buttons?

Without "Add to Cart" buttons
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With "Add to Cart" buttons
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Difference Between Versions:

Version A: Without "Add to Cart" buttons on category pages Version B: With "Add to Cart" buttons that had "quickview" functionality

Key Performance Indicator (KPI):

Revenue Per Visitor (RPV)

Test Goal:

Increase the number of people adding items to cart and making purchases

Traffic Source:

All desktop traffic - primarily male (52%), returning visitors (55%), aged 25-44 years (60%)

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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