Results: With Or Without the Elephant Emoji?

With Or Without the Elephant Emoji?

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Difference Between Versions:

Version A – Email subject line with an elephant icon before the text
Version B – Email subject line without an elephant icon before the text


Key Performance Indicator (KPI): 

Test Goal:

Increase email open rates and donations

Traffic Source: 

Organic

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This week’s Featured Test is brought to you by:

Test Run By and For

World Wildlife Fund

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

A

Poll Results - The Best Guesses:

With Or Without the Elephant Emoji?

  • Version A
  • Version B
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Winner: Version A 

World Wildlife Fund (WWF) made a loud rumble with this elephant icon test.

Including the elephant emoji in the subject line increased campaign open rates (donations/clicks) a strong 11.84%, at 99% confidence.

Note – the next section presents a helpful Analysis that is only available to Pro Members.  

What was it about including the icon that worked so well? 
Unlock Pro Membership Access

Poll Results - The Best Guesses:

With Or Without the Elephant Emoji?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

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Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

World Wildlife Fund

Test Run On

Visual Website Optimizer (VWO)