Results: With Or Without the Elephant Emoji?

With Or Without the Elephant Emoji?

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Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A – Email subject line with an elephant icon before the text
Version B – Email subject line without an elephant icon before the text

Key Performance Indicator (KPI): 

Open rate (donation/clicks)

Test Goal:

Increase email open rates and donations

Traffic Source: 


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This week’s Featured Test is brought to you by:

Test Run By and For

World Wildlife Fund

Test Run On

Visual Website Optimizer (VWO)




Winner: Version A 

World Wildlife Fund (WWF) made a loud rumble with this elephant icon test.

Including the elephant emoji in the subject line increased campaign open rates (donations/clicks) a strong 11.84%, at 99% confidence.

What was it about including the icon that worked so well? 
Click here to find out

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