Version A – Static page using bunches of bananas to depict the impact of investing early in the tax year Version B – Interactive version, enabling users to click to see bananas populate the screen
Key Performance Indicator (KPI):
Transactions (new money invested)
Test Goal:
Increase engagement and understanding of investing early in the tax year
Traffic Source:
Direct, search, organic, social, and existing email list, primarily composed of UK-based retail investors
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