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Can You Guess Which Test Won?

With or without the pre-selected amount?

With pre-set buttons
version_a-smClick here to enlarge
Without pre-set buttons
version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Option to top up credit card balance using pre-set buttons Version B – Option to top up credit card balance using fillable field

Key Performance Indicator (KPI):

Top-up balance rate, top-up amount

Test Goal:

Determine the optimal format to get more customers topping up their credit card balance

Traffic Source:

All traffic

Audience:

Turkish customers ordering food delivery

Organization:

Yemeksepeti: Turkish online food delivery service

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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