Version A – With "quick shop" tip box, explaining how to utilize the quick shop feature Version B – Without "quick shop" tip box; no explanation on how to use the quick shop feature
Key Performance Indicator (KPI):
Revenue Per Visitor (RPV)
Test Goal:
Determine if users understood "quick shop" or needed more info to use feature
Traffic Source:
Direct, search, referral, organic, paid, affiliate, social, and existing email list - On mobile only