Results: With or without the quick shop tip box?

With "quick shop" tip box

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Without "quick pick" tip box

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With or without the quick shop tip box?

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Difference Between Versions:

Version A – With “quick shop” tip box, explaining how to utilize the quick shop feature

Version B – Without “quick shop” tip box; no explanation on how to use the quick shop feature


Key Performance Indicator (KPI): 

Revenue Per Visitor (RPV)


Test Goal:

Determine if users understood "quick shop" or needed more info to use feature

 

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, and existing email list - On mobile only

 

Audience: 

Online shoppers interested in purchasing clothing

 

Organization: 

Ivory Ella - Online clothing retailer

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Test Run By

Brand Value Accelerator

Test Run For

Ivory Ella

Test Run On

Optimizely

WINNING VERSION

A

Poll Results - The Best Guesses:

With or without the quick shop tip box?

  • Version B
  • Version A
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With the quick shop tip box was the winner.

Read on to learn more. . .


Test Details & Background:

Brand Value Accelerator, the largest and fastest growing Shopify agency in the world, ran this savvy shopping selector test for Ivory Ella, an online clothing retailer associated with the wildlife conservation organization, Save the Elephants.

The test goal was to determine if users immediately understood the quick shop feature upon seeing it, or needed more information to know how to use it.


Hypothesis:

The team suspected making the feature more obvious, by creating an overlay box explaining how the shopping selector worked, would help viewers better understand and use the feature, increasing purchases.

However, they also acknowledged that the element could get in the way, blocking shoppers who were ready to click “quick shop” without needing specific direction. Because the test was done specifically for mobile users, the risk of the element taking up valuable screen real estate was especially pronounced.

So, the team decided to test what format worked best.


 

Poll Results - The Best Guesses:

With or without the quick shop tip box?

  • Version B
  • Version A
Loading ... Loading ...
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