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Can You Guess Which Test Won?

With or without the quick shop tip box?

With "quick shop" tip box
quick-tip-version_a-sm
Without "quick pick" tip box
quick-tip-version_b-sm

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Difference Between Versions:

Version A – With "quick shop" tip box, explaining how to utilize the quick shop feature Version B – Without "quick shop" tip box; no explanation on how to use the quick shop feature

Key Performance Indicator (KPI):

Revenue Per Visitor (RPV)

Test Goal:

Determine if users understood "quick shop" or needed more info to use feature

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, and existing email list - On mobile only

Audience:

Online shoppers interested in purchasing clothing

Organization:

Ivory Ella - Online clothing retailer

This week’s Featured Test is brought to you by:

Test Run By:

bvaccel-logo-300x158

Test Run For:

ivory_ella-logo

Test Run On:

optimizely-logo
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