Results: With Or Without Top “Checkout Now” CTA

With top "Checkout Now" CTA

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Without top "Checkout Now" CTA

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With Or Without Top “Checkout Now” CTA

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Difference Between Versions:

Version A – “Checkout Now” button above AND below product information
Version B – “Checkout Now” button only below product information


Key Performance Indicator (KPI): 

Clickthrough Rate (CTR), Revenue


Test Goal:

Increase checkouts

 

Traffic Source: 

All

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Test Run For

Jimmy Jazz

Test Run By

Blue Acorn iCi

Test Run On

Dynamic Yield

WINNING VERSION

A

Poll Results - The Best Guesses:

With Or Without Top “Checkout Now” CTA

  • Version A
  • Version B
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Background & Test Details:

Jimmy Jazz is a trendy urban fashion retailer, sporting the latest hip hop and streetwear stylz’.

Looking to up their online game, they turned to the dedicated digital commerce agency, Blue Acorn iCi.

Starting off with a series of successful personalization tests, the team next wanted to tackle optimizing cart conversions, on mobile.

Looking at other retailers, the team noticed a common trend across competitors’ mobile cart experiences: the “Checkout Now” Call To Action (CTA) button was duplicated. It was often put above the product information AND lower down on the cart page.

The team wondered if this placement would also work well for Jimmy Jazz’s mobile shoppers.


Hypothesis:

The team speculated placing a “Checkout Now” CTA above the product information and underneath the “Your Cart” heading, would lead to more shoppers to reaching the checkout page, resulting in increased product orders and revenue.

However, it was also acknowledged the duplicate checkout button would take up valuable space on a small mobile screen, and could potentially distract visitors, or create confusion.

So, the team decided to test if adding the button was indeed the best course of action.

 

Poll Results - The Best Guesses:

With Or Without Top “Checkout Now” CTA

  • Version A
  • Version B
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Test Run For

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Test Run On

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