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Can You Guess Which Test Won?

With the checklist or feature box format?

Checklist format

Feature box format

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Difference Between Versions:

Version A – Product features listed in checklist format Version B – Product features listed in feature box format

Key Performance Indicator (KPI):

Average Revenue Per Visitor (ARPV), Add to Cart conversions

Test Goal:

Increase product purchases

Traffic Source:

Referral traffic from Microsoft and Apple websites

Audience:

Referral visitors from Microsoft and Apple websites

Organization:

Telestream - video editing software provider

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

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