By: Deborah O'Malley, M.Sc | Last updated June, 2021
Pricing is fundamental to your business' success. The price tag and way you display your product prices can make or break sales.
A/B testing pricing is a valuable way to optimize profits.
Testing pricing, literally, makes cents.
If there’s one thing you can count on, it’s that the way you present your pricing impacts conversions.
The presentation of numbers heavily influences our perception. And, that, in turn can affect whether we decide to purchase something.
When optimizers and experimenters push to A/B test pricing, they're doing everyone a favor. Pricing tests can be simple, effective and bring incredible returns making for happy bosses or clients.
There are a number of simple and effective pricing tests that you can run no matter your industry vertical or audience.
So long as you're selling something on the site, these top five A/B test ideas can work wonders and immensely payoff.
Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.
Calculating the Minimum Detectable Effect (MDE) can feel like a hair-pulling, speculative exercise. Luckily, this step-by-step guide is here to show you exactly how to accurately calculate your MDE to yield powerful, trustworthy test results.
Low sample testing is problematic and can result in hugely mis-leading data where tests appear to be enormous winners but, in actuality, aren't. This article presents a practical 5-step approach to overcome the traps of low sample testing and arrive at valid, trustworthy results. What are the 5-steps? Find out here.
Understanding and calculating statistical significance is quite complex. Many experimenters don’t truly know what statistical significance is or how to derive a statistically significant test result. To properly call a winning (or losing) A/B test, it’s really important to clearly understand what a statistically significant result is and means. This article, written in plain English is here to set it all straight for you.