By: Deborah O'Malley, M.Sc | Last updated June, 2021
Pricing is fundamental to your business' success. The price tag and way you display your product prices can make or break sales.
A/B testing pricing is a valuable way to optimize profits.
Testing pricing, literally, makes cents.
If there’s one thing you can count on, it’s that the way you present your pricing impacts conversions.
The presentation of numbers heavily influences our perception. And, that, in turn can affect whether we decide to purchase something.
When optimizers and experimenters push to A/B test pricing, they're doing everyone a favor. Pricing tests can be simple, effective and bring incredible returns making for happy bosses or clients.
There are a number of simple and effective pricing tests that you can run no matter your industry vertical or audience.
So long as you're selling something on the site, these top five A/B test ideas can work wonders and immensely payoff.
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